How popular isPrefect in search?
In August 2026, there were an estimated 60.5K branded searches for Prefect worldwide which is down 18.2% over the last 11 months. Prefect holds 25.5% estimated Share of Search among data pipeline platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which data pipeline platforms compete with Prefect?
Share of Search by month for Airflow, Prefect, Fivetran, Dagster, Matillion. The figures are in the table below the chart.
View monthly share of search table
| Month | Airflow | Prefect | Fivetran | Dagster | Matillion | dbt |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 23% | 23% | 8.4% | 3.8% | — |
| Nov 2025 | 48.3% | 21.7% | 17.7% | 7.9% | 4.3% | — |
| Dec 2025 | 50.7% | 22.7% | 15.2% | 8.3% | 3% | — |
| Jan 2026 | 51.1% | 22.9% | 15.3% | 6.9% | 3.7% | — |
| Feb 2026 | 48.7% | 21.8% | 17.9% | 8% | 3.6% | — |
| Mar 2026 | 45.3% | 24.9% | 16.6% | 9.1% | 4.1% | — |
| Apr 2026 | 48.7% | 21.8% | 17.9% | 8% | 3.6% | — |
| May 2026 | 43.9% | 24.2% | 19.8% | 8.9% | 3.2% | — |
| Jun 2026 | 43.6% | 24% | 19.6% | 8.8% | 3.9% | — |
| Jul 2026 | 45.6% | 25.1% | 16.8% | 9.2% | 3.4% | — |
| Aug 2026 | 46.4% | 25.5% | 17.1% | 7.6% | 3.4% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 110K | 0% | +0.8 points | |
| 2, held 2nd | 25.5% | 60.5K | 0% | +0.4 points | |
| 3, held 3rd | 17.1% | 40.5K | 0% | +0.3 points | |
| 4, held 4th | 7.6% | 18.1K | -18.5% | -1.6 points | |
| 5, held 5th | 3.4% | 8.1K | 0% | +0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Airflow46.4%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Prefect
25.5%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
Fivetran17.1%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Dagster7.6%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
3.4%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
—.
dbt—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Prefect and its closest rivals
How has branded search demand for Prefect changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Prefect worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Prefect’s estimated Share of Search among data pipeline platforms worldwide increased from 23% to 25.5%.
- Across the 11 months ending August 2026, Prefect’s estimated Share of Search among data pipeline platforms worldwide peaked at 25.5% in August 2026 and was lowest at 21.7% in November 2025.
- Across the 11 months ending August 2026, Prefect rose from 3rd to 2nd among data pipeline platforms worldwide.
How did search popularity change for data pipeline platforms worldwide in August 2026?
5 changes
In August 2026, Airflow gained estimated Share of Search among data pipeline platforms worldwide, from 45.6% to 46.4%.
In August 2026, Dagster lost estimated Share of Search among data pipeline platforms worldwide, from 9.2% to 7.6%.
Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.
Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
Estimated monthly branded searches for Prefect worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Where does Prefect compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Data pipeline platforms | 2nd of 6 | 25.5% | Shown above |
| Workflow orchestration platforms | 2nd of 5 | 28.1% | Show ranking |
| Data orchestration platforms | 2nd of 5 | 32% | Show ranking |
How is Prefect measured?
Brandwave collects information about searches that people make online using Prefect’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- prefect
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Is Prefect your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.