Brandwave

How popular isAWS Step Functions?

In September 2026, people searched for AWS Step Functions by name about 14,800 times worldwide, a 33.3% decrease from the previous year. These searches made up 10.1% of all global workflow orchestration platform searches, placing AWS Step Functions fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about workflow orchestration platforms, AWS Step Functions appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

AWS Step Functions is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Argo CDShare of searches 49.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KestraShare of searches 18.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. DagsterShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. AWS Step FunctionsShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Argo WorkflowsShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top workflow orchestration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS Step Functions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWS Step Functions is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airflow1st
  2. Dagster2nd
  3. Prefect3rd
  4. Temporal4th
  5. AWS Step Functions5th
  6. Argo Workflows6th
  7. Kestra7th
  8. Argo CD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prefect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dagster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Argo Workflows3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kestra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWS Step Functions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Temporal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Argo CD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workflow orchestration platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which workflow orchestration platforms compete with AWS Step Functions?

AWS Step Functions against workflow orchestration platforms worldwide, by month

Share of searches by month for Argo CD, Kestra, Dagster, AWS Step Functions, Argo Workflows, Temporal. The figures are in the table below the chart.

View monthly share of searches table
MonthArgo CDKestraDagsterAWS Step FunctionsArgo WorkflowsTemporalPrefectAirflow
Oct 202546%15.1%15.1%12.4%5.5%3%1.6%1.3%
Nov 202550.7%13.6%13.6%11.1%5%3.3%1.5%1.3%
Dec 202546.7%15.3%15.3%10.2%5.6%3.7%1.7%1.4%
Jan 202650.1%13.4%13.4%11%4.9%4%1.8%1.4%
Feb 202650.2%13.5%13.5%11%4.9%4%1.5%1.4%
Mar 202646.9%15.4%15.4%10.3%5.6%3.1%1.4%2.1%
Apr 202650.1%16.4%13.5%9%4.9%3.3%1.5%1.4%
May 202650.2%16.5%13.5%9%4.9%3.3%1.5%1.2%
Jun 202650.5%16.5%13.5%9%4.9%3.3%1.2%1%
Jul 202646.9%17.7%14.5%9.7%5.3%3.5%1.2%1.1%
Aug 202649.9%18.9%12.6%8.4%4.6%3.1%1.1%1.4%
Sep 202649.1%18.6%12.4%10.1%4.5%3%1.1%1.1%

  1. 1.Argo CD

    49.1%

    Held 1st. 71.7K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Kestra

    18.6%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Dagster

    12.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.AWS Step Functions

    10.1%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  5. 5.Argo Workflows

    4.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Temporal

    3%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Prefect

    1.1%

    Moved from 8th to 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Airflow

    1.1%

    Moved from 7th to 8th. 1.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare popularity between AWS Step Functions and its closest rivals

Every comparison with AWS Step Functions

7 comparisons

How has branded search demand for AWS Step Functions changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS Step Functions worldwide fell from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, AWS Step Functions’ share of searches among workflow orchestration platforms worldwide decreased from 12.4% to 10.1%.
  • Across the 12 months ending September 2026, AWS Step Functions’ share of searches among workflow orchestration platforms worldwide peaked at 12.4% in October 2025 and was lowest at 8.4% in August 2026.

How did search popularity change for workflow orchestration platforms worldwide in September 2026?

6 changes

  1. In September 2026, AWS Step Functions gained share of searches among workflow orchestration platforms worldwide, from 8.4% to 10.1%.

  2. In September 2026, Argo CD lost share of searches among workflow orchestration platforms worldwide, from 49.9% to 49.1%.

  3. In September 2026, Prefect rose from 8th to 7th among workflow orchestration platforms worldwide.

  4. In September 2026, Airflow fell from 7th to 8th among workflow orchestration platforms worldwide.

  5. Estimated monthly branded searches for Argo Workflows worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Dagster worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are AWS Step Functions’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AWS Step Functions’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws step functions

How the Brand Demand Index is measured

Do you work for AWS Step Functions? To request corrections or removal please contact us via our support page and we will be happy to assist.

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