How popular isKestra?
In September 2026, people searched for Kestra by name about 27,100 times worldwide, about the same as the previous year. These searches made up 18.6% of all global workflow orchestration platform searches, placing Kestra second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about workflow orchestration platforms, Kestra appeared in two of the five answers and was the seventh most recommended of the eight.
Kestra is the second most searched of 8 competitors and the seventh most recommended in AI answers.
Argo CDShare of searches 49.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KestraShare of searches 18.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
DagsterShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- AWS Step FunctionsShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
- Argo WorkflowsShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top workflow orchestration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kestra was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kestra is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Airflow1st- Dagster2nd
Prefect3rd
Temporal4th- AWS Step Functions5th
- Argo Workflows6th
- Kestra7th
- Argo CD–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Prefect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Airflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dagster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Argo Workflows3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kestra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AWS Step Functions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Temporal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Argo CD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workflow orchestration platforms
5 answers
Asked ChatGPT
“Which workflow orchestration platform should I use?”
Asked ChatGPT
“What are the best workflow orchestration platforms?”
Asked ChatGPT
“What's the best workflow orchestration platform for data pipelines?”
Searched Google, AI Overview
“workflow orchestration platforms”
Searched Google, AI Overview
“data workflow orchestration”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which workflow orchestration platforms compete with Kestra?
Share of searches by month for Argo CD, Kestra, Dagster, AWS Step Functions, Argo Workflows, Temporal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Argo CD | Kestra | Dagster | AWS Step Functions | Argo Workflows | Temporal | Prefect | Airflow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 15.1% | 15.1% | 12.4% | 5.5% | 3% | 1.6% | 1.3% |
| Nov 2025 | 50.7% | 13.6% | 13.6% | 11.1% | 5% | 3.3% | 1.5% | 1.3% |
| Dec 2025 | 46.7% | 15.3% | 15.3% | 10.2% | 5.6% | 3.7% | 1.7% | 1.4% |
| Jan 2026 | 50.1% | 13.4% | 13.4% | 11% | 4.9% | 4% | 1.8% | 1.4% |
| Feb 2026 | 50.2% | 13.5% | 13.5% | 11% | 4.9% | 4% | 1.5% | 1.4% |
| Mar 2026 | 46.9% | 15.4% | 15.4% | 10.3% | 5.6% | 3.1% | 1.4% | 2.1% |
| Apr 2026 | 50.1% | 16.4% | 13.5% | 9% | 4.9% | 3.3% | 1.5% | 1.4% |
| May 2026 | 50.2% | 16.5% | 13.5% | 9% | 4.9% | 3.3% | 1.5% | 1.2% |
| Jun 2026 | 50.5% | 16.5% | 13.5% | 9% | 4.9% | 3.3% | 1.2% | 1% |
| Jul 2026 | 46.9% | 17.7% | 14.5% | 9.7% | 5.3% | 3.5% | 1.2% | 1.1% |
| Aug 2026 | 49.9% | 18.9% | 12.6% | 8.4% | 4.6% | 3.1% | 1.1% | 1.4% |
| Sep 2026 | 49.1% | 18.6% | 12.4% | 10.1% | 4.5% | 3% | 1.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.1% | 71.7K | 0% | -0.8 points | |
| 2, held 2nd | 18.6% | 27.1K | 0% | -0.3 points | |
| 3, held 3rd | 12.4% | 18.1K | 0% | -0.2 points | |
| 4, held 4th | 10.1% | 14.8K | +22.3% | +1.7 points | |
| 5, held 5th | 4.5% | 6.6K | 0% | -0.1 points | |
| 6, held 6th | 3% | 4.4K | 0% | 0 points | |
| 7, moved from 8th to 7th | 1.1% | 1.6K | 0% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.1% | 1.6K | -18.5% | -0.3 pointsmoved from 7th to 8th |
1.
Argo CD49.1%
Held 1st. 71.7K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.
Kestra18.6%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Dagster12.4%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.1%
Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.5%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Temporal3%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Prefect1.1%
Moved from 8th to 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Airflow1.1%
Moved from 7th to 8th. 1.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
Compare popularity between Kestra and its closest rivals
Every comparison with Kestra
9 comparisons
How has branded search demand for Kestra changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kestra worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, Kestra’s share of searches among workflow orchestration platforms worldwide increased from 15.1% to 18.6%.
- Across the 12 months ending September 2026, Kestra’s share of searches among workflow orchestration platforms worldwide peaked at 18.9% in August 2026 and was lowest at 13.4% in January 2026.
- Across the 12 months ending September 2026, Kestra rose from 3rd to 2nd among workflow orchestration platforms worldwide.
How did search popularity change for workflow orchestration platforms worldwide in September 2026?
6 changes
In September 2026, AWS Step Functions gained share of searches among workflow orchestration platforms worldwide, from 8.4% to 10.1%.
In September 2026, Argo CD lost share of searches among workflow orchestration platforms worldwide, from 49.9% to 49.1%.
In September 2026, Prefect rose from 8th to 7th among workflow orchestration platforms worldwide.
In September 2026, Airflow fell from 7th to 8th among workflow orchestration platforms worldwide.
Estimated monthly branded searches for Argo Workflows worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Dagster worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are Kestra’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kestra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kestra
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Where does Kestra compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Workflow orchestration platforms | 2nd of 8 | 18.6% | Shown above |
| Data orchestration platforms | 1st of 6 | 48.9% | Show ranking |
Is Kestra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.