dbt vs Kestra:Which is more popular?
In September 2026, Kestra had more branded searches than dbt among data orchestration platforms worldwide. Kestra had about 27,100 branded searches, while dbt had 6,600. Kestra made up 48.9% of all data orchestration platform searches we track, and dbt accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about data orchestration platforms, dbt appeared in all five answers and Kestra in four. Kestra was mentioned before dbt in four out of five answers.
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Top data orchestration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, dbt appeared in all five answers. Kestra was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kestra was listed before dbt in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dagster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
dbt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Prefect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kestra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Astronomer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about data orchestration platforms
5 answers
Asked ChatGPT
“Which data orchestration platform should I use?”
Asked ChatGPT
“What are the best data orchestration platforms?”
Asked ChatGPT
“What's the best data orchestration platform for data pipelines?”
Searched Google, AI Overview
“data orchestration platforms”
Searched Google, AI Overview
“best data orchestration tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is dbt or Kestra more popular in search?
This chart shows how often people search Google for dbt and Kestra by name. Each line represents a brand's share of searches for all six data orchestration platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kestra, dbt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kestra | Dagster | dbt | Prefect | Airflow | Astronomer |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 38.8% | 14.2% | 4.2% | 3.3% | 0.69% |
| Nov 2025 | 38.7% | 38.7% | 14.1% | 4.2% | 3.7% | 0.68% |
| Dec 2025 | 38.7% | 38.7% | 14.1% | 4.2% | 3.6% | 0.68% |
| Jan 2026 | 38.1% | 38.1% | 13.9% | 5% | 4.1% | 0.82% |
| Feb 2026 | 38.5% | 38.5% | 14% | 4.2% | 4.1% | 0.68% |
| Mar 2026 | 38.4% | 38.4% | 14% | 3.4% | 5.2% | 0.68% |
| Apr 2026 | 43.3% | 35.5% | 12.9% | 3.8% | 3.7% | 0.77% |
| May 2026 | 43.6% | 35.7% | 13% | 3.9% | 3.2% | 0.63% |
| Jun 2026 | 42.9% | 35.1% | 15.7% | 3% | 2.7% | 0.62% |
| Jul 2026 | 42.8% | 35.1% | 15.6% | 3% | 2.7% | 0.76% |
| Aug 2026 | 47.3% | 31.6% | 14.1% | 2.8% | 3.4% | 0.84% |
| Sep 2026 | 48.9% | 32.6% | 11.9% | 2.9% | 2.9% | 0.87% |
How has the dbt and Kestra comparison changed over the last 12 months?
3 findings
- Kestra was ahead of dbt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, dbt’s share of searches among data orchestration platforms worldwide moved from 14.2% to 11.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Kestra’s share of searches among data orchestration platforms worldwide moved from 38.8% to 48.9%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for data orchestration platforms worldwide in September 2026?
2 changes
In September 2026, Kestra gained share of searches among data orchestration platforms worldwide, from 47.3% to 48.9%.
In September 2026, dbt lost share of searches among data orchestration platforms worldwide, from 14.1% to 11.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using dbt’s and Kestra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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