How popular isdbt in search?
dbt has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Airflow58.1%Prefect32%
Dagster9.6%
Astronomer0.31%
dbt—
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Which data orchestration platforms compete with dbt?
Share of Search by month for Airflow, Prefect, Dagster, dbt. The figures are in the table below the chart.
View monthly share of search table
| Month | Airflow | Prefect | Dagster | Astronomer | dbt |
|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 31.3% | 11.5% | 0.2% | — |
| Nov 2025 | 61.9% | 27.7% | 10.2% | 0.22% | — |
| Dec 2025 | 61.9% | 27.7% | 10.2% | 0.18% | — |
| Jan 2026 | 63.1% | 28.3% | 8.5% | 0.18% | — |
| Feb 2026 | 61.9% | 27.7% | 10.2% | 0.22% | — |
| Mar 2026 | 57.1% | 31.3% | 11.5% | 0.2% | — |
| Apr 2026 | 61.9% | 27.7% | 10.2% | 0.22% | — |
| May 2026 | 57% | 31.3% | 11.5% | 0.2% | — |
| Jun 2026 | 57% | 31.3% | 11.5% | 0.2% | — |
| Jul 2026 | 56.9% | 31.3% | 11.5% | 0.31% | — |
| Aug 2026 | 58.1% | 32% | 9.6% | 0.31% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.1% | 110K | 0% | +1.2 points | |
| 2, held 2nd | 32% | 60.5K | 0% | +0.7 points | |
| 3, held 3rd | 9.6% | 18.1K | -18.5% | -1.9 points | |
| 4, held 4th | 0.31% | 590 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Airflow58.1%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
32%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
Dagster9.6%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.9 points.
0.31%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
—.
dbt—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between dbt and its closest rivals
How did search popularity change for data orchestration platforms worldwide in August 2026?
4 changes
In August 2026, Airflow gained estimated Share of Search among data orchestration platforms worldwide, from 56.9% to 58.1%.
In August 2026, Prefect gained estimated Share of Search among data orchestration platforms worldwide, from 31.3% to 32%.
In August 2026, Dagster lost estimated Share of Search among data orchestration platforms worldwide, from 11.5% to 9.6%.
Estimated monthly branded searches for Astronomer worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
Where does dbt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Data pipeline platforms | — | — | Show ranking |
| Data orchestration platforms | — | — | Shown above |
| Analytics engineering platforms | — | — | Show ranking |
How is dbt measured?
Brandwave collects information about searches that people make online using dbt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dbt
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Is dbt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.