Brandwave

Boomi vs dbt:Which is more popular?

In September 2026, Boomi had more branded searches than dbt among data integration and ETL tools worldwide. Boomi had about 110,000 branded searches, while dbt had 6,600. Boomi made up 8% of all data integration and ETL tool searches we track, and dbt accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about data integration and ETL tools, dbt appeared in four of the five answers and Boomi in one. dbt was mentioned before Boomi in every answer that named either.

Among data integration and ETL tools worldwide in September 2026

Who do people search for more?

Boomi, about 17 searches for every 1 for dbt

Boomi 110K searchesdbt 6.6K searches

Who does AI mention more?

dbt, mentioned in 4 of 5 answers, Boomi in 1

dbt in 4 of 5Boomi in 1 of 5

Who does AI recommend more?

dbt, named ahead of Boomi in 4 of 4 answers

dbt first in 4Boomi never first

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Top data integration and ETL tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, dbt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. dbt was listed before Boomi in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fivetran1st
  2. Airbyte2nd
  3. Informatica3rd
  4. Matillion4th
  5. AWS Glue5th
  6. Azure Data Factory6th
  7. dbt7th
  8. Talend8th
  9. Apache Airflow9th
  10. +1 more
  11. Boomi11th
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Informatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matillion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Data Factory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apache Airflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS Glue2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about data integration and ETL tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Boomi or dbt more popular in search?

This chart shows how often people search Google for Boomi and dbt by name. Each line represents a brand's share of searches for all 14 data integration and ETL tools we track, month by month, from English-language searches worldwide.

Boomi and dbt among data integration and ETL tools worldwide, by month

Share of searches by month for Boomi, dbt. The figures are in the table below the chart.

View monthly share of searches table
MonthDomoInformaticaAzure Data FactoryBoomiFivetranMuleSoftWorkatoApache AirflowAirbyteAWS GlueTalendMatilliondbtStitch
Oct 202528.1%28.1%12.5%6.9%4.6%4.6%3.1%3.8%2.5%2.5%1.7%0.76%0.62%0.18%
Nov 202527.6%27.6%12.4%8.3%3.7%4.5%3.7%3.7%2.5%2.5%1.7%0.91%0.61%0.18%
Dec 202535.7%23.9%10.7%8.7%3.2%3.9%3.2%3.2%2.1%2.1%1.8%0.64%0.64%0.15%
Jan 202631.9%26.1%11.7%7.8%3.5%4.3%3.5%3.5%2.3%2.3%1.6%0.86%0.57%0.13%
Feb 202628%28%12.6%8.4%3.8%4.6%3.8%3.1%2.5%2.1%1.7%0.75%0.62%0.18%
Mar 202629.4%29.4%13.1%7.2%3.2%3.9%3.2%3.2%2.2%2.2%1.4%0.79%0.65%0.16%
Apr 202632.6%26.7%12%6.6%3.6%4.4%3.6%3.6%2.4%2%1.3%0.72%0.59%0.14%
May 202633.6%27.5%12.3%6.8%3.7%3.7%3%3%2%1.7%1.4%0.6%0.6%0.14%
Jun 202635%23.4%12.8%7%3.9%3.9%3.9%3.2%2.1%1.7%1.4%0.77%0.77%0.15%
Jul 202630.7%25.1%13.8%9.2%3.4%4.1%3.4%3.4%2.3%1.9%1.2%0.68%0.83%0.13%
Aug 202635.5%23.8%13%8.7%3.2%3.9%3.2%2.6%1.8%1.8%1.2%0.64%0.64%0.1%
Sep 202632.7%26.7%14.6%8%3.6%3.6%2.9%2.4%1.6%1.6%1.1%0.59%0.48%0.12%

How has the Boomi and dbt comparison changed over the last 12 months?

3 findings
  • Boomi was ahead of dbt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boomi’s share of searches among data integration and ETL tools worldwide moved from 6.9% to 8%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, dbt’s share of searches among data integration and ETL tools worldwide moved from 0.62% to 0.48%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for data integration and ETL tools worldwide in September 2026?

2 changes

  1. In September 2026, Boomi lost share of searches among data integration and ETL tools worldwide, from 8.7% to 8%.

  2. In September 2026, dbt fell from 12th to 13th among data integration and ETL tools worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Boomi’s and dbt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boomi

1 branded search term

  • boomi

dbt

1 branded search term

  • dbt cloud

How the Brand Demand Index is measured

Other head-to-heads among data integration and ETL tools

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