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Data integration and ETL tools:Which are searched most?

In September 2026, Fivetran was the most searched among data integration and ETL tools worldwide, with an estimated 49.5K branded searches and 56.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fivetran56.2%
  2. Airbyte25.2%
  3. Talend16.8%
  4. Stitch1.8%

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Share of SearchLeaderboard

Compare the data integration and etl tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data integration and ETL tools worldwide, by month

Share of Search by month for Fivetran, Airbyte, Talend. The figures are in the table below the chart.

View monthly share of search table
MonthFivetranAirbyteTalendStitch
Oct 202551.2%28%18.8%2%
Nov 202546.2%30.9%20.7%2.2%
Dec 202544.2%29.6%24.2%2.1%
Jan 202646.4%31%20.8%1.8%
Feb 202646.2%30.9%20.7%2.2%
Mar 202646.2%30.9%20.7%2.2%
Apr 202648.2%32.3%17.6%1.9%
May 202651.2%28.1%18.7%2%
Jun 202651.2%28.1%18.7%2%
Jul 202648.2%32.3%17.6%1.9%
Aug 202651.4%28.2%18.8%1.6%
Sep 202656.2%25.2%16.8%1.8%

This month’s ranking, September 2026

  1. 1.Fivetran

    56.2%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  2. 2.Airbyte

    25.2%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Talend

    16.8%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Stitch

    1.8%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among data integration and ETL tools worldwide?

In September 2026, Fivetran was the most searched among data integration and ETL tools worldwide, with an estimated 49.5K branded searches and 56.2% estimated Share of Search within this set. Airbyte is in 2nd place, 31 percentage points behind at 25.2% Share of Search.

Global data integration and ETL tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fivetran51.2% → 56.2%56.2%Sep 202644.2%Dec 20251st
Airbyte28% → 25.2%32.3%Jul 202625.2%Sep 20262nd
Talend18.8% → 16.8%24.2%Dec 202516.8%Sep 20263rd
Stitch2% → 1.8%2.2%Nov 20251.6%Aug 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Fivetran’s estimated Share of Search among data integration and ETL tools worldwide increased from 51.2% to 56.2%.
  • Across the 12 months ending September 2026, Airbyte’s estimated Share of Search among data integration and ETL tools worldwide decreased from 28% to 25.2%.
  • Across the 12 months ending September 2026, Talend’s estimated Share of Search among data integration and ETL tools worldwide decreased from 18.8% to 16.8%.
  • Across the 12 months ending September 2026, Fivetran’s estimated Share of Search among data integration and ETL tools worldwide peaked at 56.2% in September 2026 and was lowest at 44.2% in December 2025.
  • Across the 12 months ending September 2026, Airbyte’s estimated Share of Search among data integration and ETL tools worldwide peaked at 32.3% in July 2026 and was lowest at 25.2% in September 2026.
  • Across the 12 months ending September 2026, Talend’s estimated Share of Search among data integration and ETL tools worldwide peaked at 24.2% in December 2025 and was lowest at 16.8% in September 2026.
  • Across the 12 months ending September 2026, Stitch held steady: its estimated Share of Search among data integration and ETL tools worldwide moved less than 0.5 percentage points.

How did search popularity change for data integration and ETL tools worldwide in September 2026?

  1. In September 2026, Fivetran gained estimated Share of Search among data integration and ETL tools worldwide, from 51.4% to 56.2%.

  2. In September 2026, Airbyte lost estimated Share of Search among data integration and ETL tools worldwide, from 28.2% to 25.2%.

  3. In September 2026, Talend lost estimated Share of Search among data integration and ETL tools worldwide, from 18.8% to 16.8%.

  4. Estimated monthly branded searches for Stitch worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

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