How popular isTalend in search?
In September 2026, there were an estimated 14.8K branded searches for Talend worldwide which is down 45.4% over the last 12 months. Talend holds 16.8% estimated Share of Search among data integration and ETL tools worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which data integration and ETL tools compete with Talend?
Share of Search by month for Fivetran, Airbyte, Talend. The figures are in the table below the chart.
View monthly share of search table
| Month | Fivetran | Airbyte | Talend | Stitch |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 28% | 18.8% | 2% |
| Nov 2025 | 46.2% | 30.9% | 20.7% | 2.2% |
| Dec 2025 | 44.2% | 29.6% | 24.2% | 2.1% |
| Jan 2026 | 46.4% | 31% | 20.8% | 1.8% |
| Feb 2026 | 46.2% | 30.9% | 20.7% | 2.2% |
| Mar 2026 | 46.2% | 30.9% | 20.7% | 2.2% |
| Apr 2026 | 48.2% | 32.3% | 17.6% | 1.9% |
| May 2026 | 51.2% | 28.1% | 18.7% | 2% |
| Jun 2026 | 51.2% | 28.1% | 18.7% | 2% |
| Jul 2026 | 48.2% | 32.3% | 17.6% | 1.9% |
| Aug 2026 | 51.4% | 28.2% | 18.8% | 1.6% |
| Sep 2026 | 56.2% | 25.2% | 16.8% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 49.5K | +22.2% | +4.8 points | |
| 2, held 2nd | 25.2% | 22.2K | 0% | -3 points | |
| 3, held 3rd | 16.8% | 14.8K | 0% | -2 points | |
| 4, held 4th | 1.8% | 1.6K | +23.1% | +0.2 points |
1.
Fivetran56.2%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +4.8 points.
2.
Airbyte25.2%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -3 points.
3.
Talend16.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -2 points.
4.
Stitch1.8%
Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.2 points.
Compare search popularity between Talend and its closest rivals
Every comparison with Talend
5 comparisons
How has branded search demand for Talend changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Talend worldwide fell from 27.1K to 14.8K.
- Across the 12 months ending September 2026, Talend’s estimated Share of Search among data integration and ETL tools worldwide decreased from 18.8% to 16.8%.
- Across the 12 months ending September 2026, Talend’s estimated Share of Search among data integration and ETL tools worldwide peaked at 24.2% in December 2025 and was lowest at 16.8% in September 2026.
How did search popularity change for data integration and ETL tools worldwide in September 2026?
4 changes
In September 2026, Fivetran gained estimated Share of Search among data integration and ETL tools worldwide, from 51.4% to 56.2%.
In September 2026, Airbyte lost estimated Share of Search among data integration and ETL tools worldwide, from 28.2% to 25.2%.
In September 2026, Talend lost estimated Share of Search among data integration and ETL tools worldwide, from 18.8% to 16.8%.
Estimated monthly branded searches for Stitch worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
Where does Talend compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| ETL tools | 4th of 6 | 3.2% | Show ranking |
| Data integration platforms | 3rd of 5 | 15.4% | Show ranking |
| ETL platforms | 3rd of 5 | 15.4% | Show ranking |
| Data integration and ETL tools | 3rd of 4 | 16.8% | Shown above |
How is Talend measured?
Brandwave collects information about searches that people make online using Talend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- talend
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Is Talend your brand?
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