Informatica vs Talend:Which is more popular by branded search?
In August 2026, Informatica had more branded searches than Talend among etl tools worldwide. Informatica was estimated to have 301K branded searches compared to Talend’s 14.8K, and held a 77.6% Share of Search versus Talend’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Informatica or Talend?
Compare the etl tools developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Informatica, Talend. The figures are in the table below the chart.
View monthly share of search table
| Month | Informatica | Fivetran | Airbyte | Talend | Matillion | Stitch |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.2% | 12.2% | 6.7% | 4.5% | 2% | 0.48% |
| Nov 2025 | 75.5% | 10.2% | 6.8% | 4.6% | 2.5% | 0.49% |
| Dec 2025 | 75.1% | 10.1% | 6.8% | 5.5% | 2% | 0.47% |
| Jan 2026 | 75.6% | 10.2% | 6.8% | 4.6% | 2.5% | 0.39% |
| Feb 2026 | 75.9% | 10.2% | 6.8% | 4.6% | 2% | 0.49% |
| Mar 2026 | 79% | 8.7% | 5.8% | 3.9% | 2.1% | 0.42% |
| Apr 2026 | 76.6% | 10.3% | 6.9% | 3.8% | 2.1% | 0.4% |
| May 2026 | 77.9% | 10.5% | 5.7% | 3.8% | 1.7% | 0.4% |
| Jun 2026 | 73.9% | 12.1% | 6.7% | 4.4% | 2.4% | 0.47% |
| Jul 2026 | 76.6% | 10.3% | 6.9% | 3.8% | 2.1% | 0.41% |
| Aug 2026 | 77.6% | 10.4% | 5.7% | 3.8% | 2.1% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Informatica and Talend comparison changed over the last 12 months?
3 findings
- Informatica was ahead of Talend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Informatica’s estimated Share of Search among etl tools worldwide moved from 74.2% to 77.6%, and its estimated monthly branded searches moved from 450K to 301K.
- Across the 11 months ending August 2026, Talend’s estimated Share of Search among etl tools worldwide moved from 4.5% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for etl tools worldwide in August 2026?
2 changes
In August 2026, Informatica gained estimated Share of Search among etl tools worldwide, from 76.6% to 77.6%.
Estimated monthly branded searches for Talend worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Informatica’s and Talend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Informatica
1 branded search term
- informatica
Talend
1 branded search term
- talend
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.