How popular isWorkato?
In September 2026, people searched for Workato by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 2.9% of all global data integration and ETL tool searches, placing Workato seventh out of 14 tools. When we asked both ChatGPT and Google AI Overviews about data integration and ETL tools, Workato did not appear in any of the answers.
Workato is the seventh most searched of 14 competitors and not listed in any AI answer.
DomoShare of searches 32.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
InformaticaShare of searches 26.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Azure Data FactoryShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
BoomiShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
WorkatoShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top data integration and ETL tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Workato did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Informatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Matillion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Talend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Azure Data Factory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apache Airflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AWS Glue2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Workato0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data integration and ETL tools
5 answers
Asked ChatGPT
“Which data integration and ETL tool should I use?”
Asked ChatGPT
“What are the best data integration and ETL tools?”
Asked ChatGPT
“What's the best data integration and ETL tool for data pipelines?”
Searched Google, AI Overview
“data integration tool”
Searched Google, AI Overview
“etl software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which data integration and ETL tools compete with Workato?
Share of searches by month for Domo, Informatica, Azure Data Factory, Boomi, Fivetran, MuleSoft, Workato, Apache Airflow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domo | Informatica | Azure Data Factory | Boomi | Fivetran | MuleSoft | Workato | Apache Airflow | Airbyte | AWS Glue | Talend | Matillion | dbt | Stitch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 28.1% | 12.5% | 6.9% | 4.6% | 4.6% | 3.1% | 3.8% | 2.5% | 2.5% | 1.7% | 0.76% | 0.62% | 0.18% |
| Nov 2025 | 27.6% | 27.6% | 12.4% | 8.3% | 3.7% | 4.5% | 3.7% | 3.7% | 2.5% | 2.5% | 1.7% | 0.91% | 0.61% | 0.18% |
| Dec 2025 | 35.7% | 23.9% | 10.7% | 8.7% | 3.2% | 3.9% | 3.2% | 3.2% | 2.1% | 2.1% | 1.8% | 0.64% | 0.64% | 0.15% |
| Jan 2026 | 31.9% | 26.1% | 11.7% | 7.8% | 3.5% | 4.3% | 3.5% | 3.5% | 2.3% | 2.3% | 1.6% | 0.86% | 0.57% | 0.13% |
| Feb 2026 | 28% | 28% | 12.6% | 8.4% | 3.8% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.7% | 0.75% | 0.62% | 0.18% |
| Mar 2026 | 29.4% | 29.4% | 13.1% | 7.2% | 3.2% | 3.9% | 3.2% | 3.2% | 2.2% | 2.2% | 1.4% | 0.79% | 0.65% | 0.16% |
| Apr 2026 | 32.6% | 26.7% | 12% | 6.6% | 3.6% | 4.4% | 3.6% | 3.6% | 2.4% | 2% | 1.3% | 0.72% | 0.59% | 0.14% |
| May 2026 | 33.6% | 27.5% | 12.3% | 6.8% | 3.7% | 3.7% | 3% | 3% | 2% | 1.7% | 1.4% | 0.6% | 0.6% | 0.14% |
| Jun 2026 | 35% | 23.4% | 12.8% | 7% | 3.9% | 3.9% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% | 0.77% | 0.77% | 0.15% |
| Jul 2026 | 30.7% | 25.1% | 13.8% | 9.2% | 3.4% | 4.1% | 3.4% | 3.4% | 2.3% | 1.9% | 1.2% | 0.68% | 0.83% | 0.13% |
| Aug 2026 | 35.5% | 23.8% | 13% | 8.7% | 3.2% | 3.9% | 3.2% | 2.6% | 1.8% | 1.8% | 1.2% | 0.64% | 0.64% | 0.1% |
| Sep 2026 | 32.7% | 26.7% | 14.6% | 8% | 3.6% | 3.6% | 2.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.59% | 0.48% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.7% | 450K | 0% | -2.9 points | |
| 2, held 2nd | 26.7% | 368K | +22.3% | +3 points | |
| 3, held 3rd | 14.6% | 201K | +21.8% | +1.6 points | |
| 4, held 4th | 8% | 110K | 0% | -0.7 points | |
| 5, moved from 6th to 5th | 3.6% | 49.5K | +22.2% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.6% | 49.5K | 0% | -0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.9% | 40.5K | 0% | -0.3 points | |
| 8, held 8th | 2.4% | 33.1K | 0% | -0.2 points | |
| 9, held 9th | 1.6% | 22.2K | 0% | -0.1 points | |
| 10, held 10th | 1.6% | 22.2K | 0% | -0.1 points | |
| 11, held 11th | 1.1% | 14.8K | 0% | -0.1 points | |
| 12, moved from 13th to 12th | 0.59% | 8.1K | 0% | -0.1 pointsmoved from 13th to 12th | |
| 13, moved from 12th to 13th | 0.48% | 6.6K | -18.5% | -0.2 pointsmoved from 12th to 13th | |
| 14, held 14th | 0.12% | 1.6K | +23.1% | 0 points |
1.
Domo32.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -2.9 points.
26.7%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3 points.
14.6%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.6 points.
4.
Boomi8%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Fivetran3.6%
Moved from 6th to 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
6.
MuleSoft3.6%
Moved from 5th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Workato2.9%
Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.4%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.
Airbyte1.6%
Held 9th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
AWS Glue1.6%
Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Talend1.1%
Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.
Matillion0.59%
Moved from 13th to 12th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
13.
dbt0.48%
Moved from 12th to 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
14.
Stitch0.12%
Held 14th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare popularity between Workato and its closest rivals
Every comparison with Workato
22 comparisons
- Azure Data Factory vs Workato
- Boomi vs Workato
- Domo vs Workato
- Fivetran vs Workato
- Informatica vs Workato
- MuleSoft vs Workato
- Make vs Workato
- n8n vs Workato
- Pipedream vs Workato
- Power Automate vs Workato
- UiPath vs Workato
- Workato vs Zapier
- Apache Airflow vs Workato
- Activepieces vs Workato
- Airbyte vs Workato
- AWS Glue vs Workato
- Talend vs Workato
- Matillion vs Workato
- dbt vs Workato
- Integrately vs Workato
- Stitch vs Workato
- Tray.io vs Workato
How has branded search demand for Workato changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Workato worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Workato rose from 8th to 7th among data integration and ETL tools worldwide.
How did search popularity change for data integration and ETL tools worldwide in September 2026?
6 changes
In September 2026, Informatica gained share of searches among data integration and ETL tools worldwide, from 23.8% to 26.7%.
In September 2026, Azure Data Factory gained share of searches among data integration and ETL tools worldwide, from 13% to 14.6%.
In September 2026, Domo lost share of searches among data integration and ETL tools worldwide, from 35.5% to 32.7%.
In September 2026, Boomi lost share of searches among data integration and ETL tools worldwide, from 8.7% to 8%.
Workato’s share of searches among data integration and ETL tools worldwide has lost ground for 3 months in a row, from 3.9% to 2.9% in September 2026.
In September 2026, Fivetran rose from 6th to 5th among data integration and ETL tools worldwide.
How are Workato’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Workato’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- workato
Do you work for Workato? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Workato compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Workflow automation tools | 7th of 10 | 1.4% | Show ranking |
| Integration platform as a service | 6th of 8 | 1.5% | Show ranking |
| Data integration and ETL tools | 7th of 14 | 2.9% | Shown above |
Is Workato your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.