Brandwave

Workflow automation tools:Which brands are most popular in search?

In August 2026, n8n was the most searched among workflow automation tools worldwide, with an estimated 1.3M branded searches and 64.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. n8n64.3%
  2. Zapier28.3%
  3. Make5.4%
  4. Workato2%
  5. Tray.io0.02%
  6. Pipedream<0.01%

Follow workflow automation tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the workflow automation tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among workflow automation tools worldwide, by month

Share of Search by month for n8n, Zapier, Make, Workato. The figures are in the table below the chart.

View monthly share of search table
Monthn8nZapierMakeWorkatoTray.ioPipedream
Oct 202573.9%22.3%2.5%1.3%0.03%<0.01%
Nov 202572.9%22%3.5%1.6%0.03%<0.01%
Dec 202573%21.9%3.5%1.6%0.03%<0.01%
Jan 202673.3%21.9%3.5%1.3%0.03%<0.01%
Feb 202668.9%25.2%4%1.8%0.04%<0.01%
Mar 202669.5%25.5%3.4%1.5%0.03%<0.01%
Apr 202668.8%25.3%4.1%1.8%0.03%<0.01%
May 202668.5%25.2%4.8%1.5%0.02%<0.01%
Jun 202667.8%24.8%5.6%1.8%0.03%<0.01%
Jul 202668.6%24.9%4.7%1.8%0.02%<0.01%
Aug 202664.3%28.3%5.4%2%0.02%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.n8n

    64.3%

    Held 1st. 1.3M estimated branded searches, -17.9% vs prior month. Share -4.3 points.

  2. 2.Zapier

    28.3%

    Held 2nd. 568K estimated branded searches, -0.26% vs prior month. Share +3.4 points.

  3. 3.Make

    5.4%

    Held 3rd. 108K estimated branded searches, -0.1% vs prior month. Share +0.7 points.

  4. 4.Workato

    2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Tray.io

    0.02%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  6. 6.Pipedream

    <0.01%

    Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among workflow automation tools worldwide?

In August 2026, n8n was the most searched among workflow automation tools worldwide, with an estimated 1.3M branded searches and 64.3% estimated Share of Search within this set. Zapier is in 2nd place, 35.9 percentage points behind at 28.3% Share of Search.

Global workflow automation tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
n8n73.9% → 64.3%73.9%Oct 202564.3%Aug 20261st
Zapier22.3% → 28.3%28.3%Aug 202621.9%Dec 20252nd
Make2.5% → 5.4%5.6%Jun 20262.5%Oct 20253rd
Workato1.3% → 2%2%Aug 20261.3%Jan 20264th
Tray.io0.03% → 0.02%0.04%Feb 20260.02%Aug 20265th
Pipedream<0.01%<0.01%Nov 2025<0.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, n8n’s estimated Share of Search among workflow automation tools worldwide decreased from 73.9% to 64.3%.
  • Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools worldwide increased from 22.3% to 28.3%.
  • Across the 11 months ending August 2026, Make’s estimated Share of Search among workflow automation tools worldwide increased from 2.5% to 5.4%.
  • Across the 11 months ending August 2026, Workato’s estimated Share of Search among workflow automation tools worldwide increased from 1.3% to 2%.
  • Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools worldwide peaked at 28.3% in August 2026 and was lowest at 21.9% in December 2025.
  • Across the 11 months ending August 2026, Make’s estimated Share of Search among workflow automation tools worldwide peaked at 5.6% in June 2026 and was lowest at 2.5% in October 2025.
  • Across the 11 months ending August 2026, Tray.io and Pipedream held steady: their estimated Share of Search among workflow automation tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for workflow automation tools worldwide in August 2026?

  1. In August 2026, Zapier gained estimated Share of Search among workflow automation tools worldwide, from 24.9% to 28.3%.

  2. In August 2026, Make gained estimated Share of Search among workflow automation tools worldwide, from 4.7% to 5.4%.

  3. In August 2026, n8n lost estimated Share of Search among workflow automation tools worldwide, from 68.6% to 64.3%.

  4. Workato’s estimated Share of Search among workflow automation tools worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.

  5. Estimated monthly branded searches for Tray.io worldwide fell 70% over 11 measured months, from 1.3K to 390 in August 2026.

  6. Estimated monthly branded searches for Pipedream worldwide fell 64.3% over 11 measured months, from 140 to 50 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free