How popular isWorkato in search?
In August 2026, there were an estimated 40.5K branded searches for Workato worldwide which is down 18.2% over the last 11 months. Workato holds 2% estimated Share of Search among workflow automation tools worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which workflow automation tools compete with Workato?
Share of Search by month for n8n, Zapier, Make, Workato. The figures are in the table below the chart.
View monthly share of search table
| Month | n8n | Zapier | Make | Workato | Tray.io | Pipedream |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.9% | 22.3% | 2.5% | 1.3% | 0.03% | <0.01% |
| Nov 2025 | 72.9% | 22% | 3.5% | 1.6% | 0.03% | <0.01% |
| Dec 2025 | 73% | 21.9% | 3.5% | 1.6% | 0.03% | <0.01% |
| Jan 2026 | 73.3% | 21.9% | 3.5% | 1.3% | 0.03% | <0.01% |
| Feb 2026 | 68.9% | 25.2% | 4% | 1.8% | 0.04% | <0.01% |
| Mar 2026 | 69.5% | 25.5% | 3.4% | 1.5% | 0.03% | <0.01% |
| Apr 2026 | 68.8% | 25.3% | 4.1% | 1.8% | 0.03% | <0.01% |
| May 2026 | 68.5% | 25.2% | 4.8% | 1.5% | 0.02% | <0.01% |
| Jun 2026 | 67.8% | 24.8% | 5.6% | 1.8% | 0.03% | <0.01% |
| Jul 2026 | 68.6% | 24.9% | 4.7% | 1.8% | 0.02% | <0.01% |
| Aug 2026 | 64.3% | 28.3% | 5.4% | 2% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.3% | 1.3M | -17.9% | -4.3 points | |
| 2, held 2nd | 28.3% | 568K | -0.26% | +3.4 points | |
| 3, held 3rd | 5.4% | 108K | -0.1% | +0.7 points | |
| 4, held 4th | 2% | 40.5K | 0% | +0.2 points | |
| 5, held 5th | 0.02% | 390 | -18.8% | 0 points | |
| 6, held 6th | <0.01% | 50 | -44.4% | 0 points |
1.
n8n64.3%
Held 1st. 1.3M estimated branded searches, -17.9% vs prior month. Share -4.3 points.
2.
Zapier
28.3%
Held 2nd. 568K estimated branded searches, -0.26% vs prior month. Share +3.4 points.
3.
Make5.4%
Held 3rd. 108K estimated branded searches, -0.1% vs prior month. Share +0.7 points.
4.
Workato2%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Tray.io
0.02%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
<0.01%
Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.
Compare search popularity between Workato and its closest rivals
How has branded search demand for Workato changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Workato worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Workato’s estimated Share of Search among workflow automation tools worldwide increased from 1.3% to 2%.
How did search popularity change for workflow automation tools worldwide in August 2026?
6 changes
In August 2026, Zapier gained estimated Share of Search among workflow automation tools worldwide, from 24.9% to 28.3%.
In August 2026, Make gained estimated Share of Search among workflow automation tools worldwide, from 4.7% to 5.4%.
In August 2026, n8n lost estimated Share of Search among workflow automation tools worldwide, from 68.6% to 64.3%.
Workato’s estimated Share of Search among workflow automation tools worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.
Estimated monthly branded searches for Tray.io worldwide fell 70% over 11 measured months, from 1.3K to 390 in August 2026.
Estimated monthly branded searches for Pipedream worldwide fell 64.3% over 11 measured months, from 140 to 50 in August 2026.
Where does Workato compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Integration platform as a service | 4th of 5 | 2% | Show ranking |
| Workflow automation tools | 4th of 6 | 2% | Shown above |
How is Workato measured?
Brandwave collects information about searches that people make online using Workato’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- workato
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Is Workato your brand?
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