Talend vs Workato:Which is searched more?
In September 2026, Workato had more branded searches than Talend among data integration and ETL tools worldwide. Workato had about 40,500 branded searches, while Talend had 14,800. Workato made up 2.9% of all data integration and ETL tool searches we track, and Talend accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Talend or Workato more popular in search?
Compare the data integration and etl tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Workato, Talend. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domo | Informatica | Azure Data Factory | Boomi | Fivetran | MuleSoft | Workato | Apache Airflow | Airbyte | AWS Glue | Talend | Matillion | dbt | Stitch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 28.1% | 12.5% | 6.9% | 4.6% | 4.6% | 3.1% | 3.8% | 2.5% | 2.5% | 1.7% | 0.76% | 0.62% | 0.18% |
| Nov 2025 | 27.6% | 27.6% | 12.4% | 8.3% | 3.7% | 4.5% | 3.7% | 3.7% | 2.5% | 2.5% | 1.7% | 0.91% | 0.61% | 0.18% |
| Dec 2025 | 35.7% | 23.9% | 10.7% | 8.7% | 3.2% | 3.9% | 3.2% | 3.2% | 2.1% | 2.1% | 1.8% | 0.64% | 0.64% | 0.15% |
| Jan 2026 | 31.9% | 26.1% | 11.7% | 7.8% | 3.5% | 4.3% | 3.5% | 3.5% | 2.3% | 2.3% | 1.6% | 0.86% | 0.57% | 0.13% |
| Feb 2026 | 28% | 28% | 12.6% | 8.4% | 3.8% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.7% | 0.75% | 0.62% | 0.18% |
| Mar 2026 | 29.4% | 29.4% | 13.1% | 7.2% | 3.2% | 3.9% | 3.2% | 3.2% | 2.2% | 2.2% | 1.4% | 0.79% | 0.65% | 0.16% |
| Apr 2026 | 32.6% | 26.7% | 12% | 6.6% | 3.6% | 4.4% | 3.6% | 3.6% | 2.4% | 2% | 1.3% | 0.72% | 0.59% | 0.14% |
| May 2026 | 33.6% | 27.5% | 12.3% | 6.8% | 3.7% | 3.7% | 3% | 3% | 2% | 1.7% | 1.4% | 0.6% | 0.6% | 0.14% |
| Jun 2026 | 35% | 23.4% | 12.8% | 7% | 3.9% | 3.9% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% | 0.77% | 0.77% | 0.15% |
| Jul 2026 | 30.7% | 25.1% | 13.8% | 9.2% | 3.4% | 4.1% | 3.4% | 3.4% | 2.3% | 1.9% | 1.2% | 0.68% | 0.83% | 0.13% |
| Aug 2026 | 35.5% | 23.8% | 13% | 8.7% | 3.2% | 3.9% | 3.2% | 2.6% | 1.8% | 1.8% | 1.2% | 0.64% | 0.64% | 0.1% |
| Sep 2026 | 32.7% | 26.7% | 14.6% | 8% | 3.6% | 3.6% | 2.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.59% | 0.48% | 0.12% |
How has the Talend and Workato comparison changed over the last 12 months?
3 findings
- Workato was ahead of Talend in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Talend’s share of searches among data integration and ETL tools worldwide moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
- Across the 12 months ending September 2026, Workato’s share of searches among data integration and ETL tools worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for data integration and ETL tools worldwide in September 2026?
2 changes
Workato’s share of searches among data integration and ETL tools worldwide has lost ground for 3 months in a row, from 3.9% to 2.9% in September 2026.
Estimated monthly branded searches for Talend worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Talend’s and Workato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data integration and ETL tools
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