Brandwave

How popular isUiPath?

In September 2026, people searched for UiPath by name about 110,000 times worldwide, a 45.3% decrease from the previous year. These searches made up 3.8% of all global workflow automation tool searches, placing UiPath fourth out of ten tools. When we asked both ChatGPT and Google AI Overviews about workflow automation tools, UiPath appeared in two of the five answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

UiPath is the fourth most searched of 10 competitors and the eighth most recommended in AI answers.

  1. n8nShare of searches 44.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. Power AutomateShare of searches 26%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. ZapierShare of searches 19.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. UiPathShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. PipedreamShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top workflow automation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UiPath was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. UiPath is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zapier1st
  2. Make2nd
  3. n8n3rd
  4. Power Automate4th
  5. Activepieces5th
  6. Pipedream6th
  7. Workato7th
  8. UiPath8th
  9. Integrately–
  10. Tray.io–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • n8n5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Make5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Power Automate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UiPath2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipedream2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Activepieces2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workato1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Integrately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tray.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workflow automation tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which workflow automation tools compete with UiPath?

UiPath against workflow automation tools worldwide, by month

Share of searches by month for n8n, Power Automate, Zapier, UiPath, Pipedream. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nPower AutomateZapierUiPathPipedreamMakeWorkatoActivepiecesIntegratelyTray.io
Oct 202558.2%15.7%17.5%4.2%1.5%1.1%1%0.57%0.12%0.08%
Nov 202558.1%15.7%17.5%3.4%1.9%1.5%1.3%0.46%0.12%0.07%
Dec 202556.8%15.4%17%5%2.2%1.5%1.2%0.67%0.11%0.07%
Jan 202657.9%15.5%17.3%4.1%1.9%1.5%1.2%0.46%0.09%0.07%
Feb 202651.4%20.4%18.8%3.7%2%1.7%1.3%0.5%0.1%0.07%
Mar 202653.9%18%19.8%3.2%1.7%1.5%1.2%0.53%0.09%0.06%
Apr 202651.3%20.5%18.8%3.7%2%1.7%1.3%0.61%0.08%0.06%
May 202651.1%20.3%18.8%3.6%2.4%1.9%1.1%0.49%0.08%0.05%
Jun 202648.6%23.5%17.8%3.4%2.3%2.2%1.5%0.57%0.08%0.06%
Jul 202649.1%23.5%17.8%3.4%2.3%1.8%1.3%0.57%0.08%0.06%
Aug 202644.4%25.8%19.6%3.1%2.6%2%1.4%0.95%0.1%0.05%
Sep 202644.3%26%19.6%3.8%2.1%2%1.4%0.78%0.09%0.04%
  1. 1.n8n

    44.3%

    Held 1st. 1.3M estimated branded searches, -0.47% vs prior month. Share -0.2 points.

  2. Held 2nd. 752K estimated branded searches, +0.44% vs prior month. Share +0.1 points.

  3. 3.Zapier

    19.6%

    Held 3rd. 566K estimated branded searches, -0.27% vs prior month. Share 0 points.

  4. 4.UiPath

    3.8%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.7 points.

  5. 5.Pipedream

    2.1%

    Held 5th. 60.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Make

    2%

    Held 6th. 57.9K estimated branded searches, -0.38% vs prior month. Share 0 points.

  7. 7.Workato

    1.4%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. Held 8th. 22.6K estimated branded searches, -17.4% vs prior month. Share -0.2 points.

  9. Held 9th. 2.5K estimated branded searches, -16% vs prior month. Share 0 points.

  10. 10.Tray.io

    0.04%

    Held 10th. 1.3K estimated branded searches, -8.6% vs prior month. Share 0 points.

Compare popularity between UiPath and its closest rivals

Every comparison with UiPath

19 comparisons

How has branded search demand for UiPath changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for UiPath worldwide fell from 201K to 110K.
  • Across the 12 months ending September 2026, UiPath’s share of searches among workflow automation tools worldwide peaked at 5% in December 2025 and was lowest at 3.1% in August 2026.

How did search popularity change for workflow automation tools worldwide in September 2026?

6 changes
  1. In September 2026, UiPath gained share of searches among workflow automation tools worldwide, from 3.1% to 3.8%.

  2. Power Automate’s share of searches among workflow automation tools worldwide has gained ground for 3 months in a row, from 23.5% to 26% in September 2026.

  3. Estimated monthly branded searches for Tray.io worldwide fell 65.7% over 12 measured months, from 3.7K to 1.3K in September 2026.

  4. Estimated monthly branded searches for Integrately worldwide fell 54.5% over 12 measured months, from 5.5K to 2.5K in September 2026.

  5. Estimated monthly branded searches for n8n worldwide fell 54.1% over 12 measured months, from 2.8M to 1.3M in September 2026.

  6. Estimated monthly branded searches for Zapier worldwide fell 32.7% over 12 measured months, from 841K to 566K in September 2026.

How are UiPath’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using UiPath’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uipath

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How the Brand Demand Index is measured

Where does UiPath compete?

UiPath is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workflow automation tools4th of 103.8%Shown above
Robotic process automation platforms2nd of 512.2%Show ranking
Process mining platforms1st of 852.1%Show ranking
Creator with pink hair and a pink jacket

Is UiPath your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.