Tray.io vs UiPath:Which is more popular?
In September 2026, UiPath had more branded searches than Tray.io among workflow automation tools worldwide. UiPath had about 110,000 branded searches, while Tray.io had 1,270. UiPath made up 3.8% of all workflow automation tool searches we track, and Tray.io accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about workflow automation tools, UiPath appeared in two of the five answers and Tray.io in none.
Who do people search for more?
UiPath, about 87 searches for every 1 for Tray.io
Who does AI mention more?
UiPath, mentioned in 2 of 5 answers, Tray.io in 0
Who does AI recommend more?
UiPath, the only one of the two named
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Top workflow automation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UiPath was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tray.io did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zapier1st
Make2nd
n8n3rd
Power Automate4th
Activepieces5th
Pipedream6th
Workato7th- UiPath8th
Integrately–
Tray.io–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- n8n5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Make5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Power Automate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UiPath2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pipedream2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Activepieces2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Workato1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Integrately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tray.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workflow automation tools
5 answers
Asked ChatGPT
“Which workflow automation tool should I use?”
Asked ChatGPT
“What are the best workflow automation tools?”
Asked ChatGPT
“What's the best workflow automation tool for automating routine tasks?”
Searched Google, AI Overview
“workflow automation tools”
Searched Google, AI Overview
“business automation tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Tray.io or UiPath more popular in search?
This chart shows how often people search Google for Tray.io and UiPath by name. Each line represents a brand's share of searches for all ten workflow automation tools we track, month by month, from English-language searches worldwide.
Share of searches by month for UiPath, Tray.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | n8n | Power Automate | Zapier | UiPath | Pipedream | Make | Workato | Activepieces | Integrately | Tray.io |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 15.7% | 17.5% | 4.2% | 1.5% | 1.1% | 1% | 0.57% | 0.12% | 0.08% |
| Nov 2025 | 58.1% | 15.7% | 17.5% | 3.4% | 1.9% | 1.5% | 1.3% | 0.46% | 0.12% | 0.07% |
| Dec 2025 | 56.8% | 15.4% | 17% | 5% | 2.2% | 1.5% | 1.2% | 0.67% | 0.11% | 0.07% |
| Jan 2026 | 57.9% | 15.5% | 17.3% | 4.1% | 1.9% | 1.5% | 1.2% | 0.46% | 0.09% | 0.07% |
| Feb 2026 | 51.4% | 20.4% | 18.8% | 3.7% | 2% | 1.7% | 1.3% | 0.5% | 0.1% | 0.07% |
| Mar 2026 | 53.9% | 18% | 19.8% | 3.2% | 1.7% | 1.5% | 1.2% | 0.53% | 0.09% | 0.06% |
| Apr 2026 | 51.3% | 20.5% | 18.8% | 3.7% | 2% | 1.7% | 1.3% | 0.61% | 0.08% | 0.06% |
| May 2026 | 51.1% | 20.3% | 18.8% | 3.6% | 2.4% | 1.9% | 1.1% | 0.49% | 0.08% | 0.05% |
| Jun 2026 | 48.6% | 23.5% | 17.8% | 3.4% | 2.3% | 2.2% | 1.5% | 0.57% | 0.08% | 0.06% |
| Jul 2026 | 49.1% | 23.5% | 17.8% | 3.4% | 2.3% | 1.8% | 1.3% | 0.57% | 0.08% | 0.06% |
| Aug 2026 | 44.4% | 25.8% | 19.6% | 3.1% | 2.6% | 2% | 1.4% | 0.95% | 0.1% | 0.05% |
| Sep 2026 | 44.3% | 26% | 19.6% | 3.8% | 2.1% | 2% | 1.4% | 0.78% | 0.09% | 0.04% |
How has the Tray.io and UiPath comparison changed over the last 12 months?
3 findings
- UiPath was ahead of Tray.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tray.io’s share of searches among workflow automation tools worldwide moved from 0.08% to 0.04%, and its estimated monthly branded searches moved from 3.7K to 1.3K.
- Across the 12 months ending September 2026, UiPath’s share of searches among workflow automation tools worldwide moved from 4.2% to 3.8%, and its estimated monthly branded searches moved from 201K to 110K.
How did search popularity change for workflow automation tools worldwide in September 2026?
2 changes
In September 2026, UiPath gained share of searches among workflow automation tools worldwide, from 3.1% to 3.8%.
Estimated monthly branded searches for Tray.io worldwide fell 65.7% over 12 measured months, from 3.7K to 1.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tray.io’s and UiPath’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workflow automation tools
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