Brandwave

How popular isPower Automate in search?

In September 2026, people searched for Power Automate by name about 752,000 times worldwide, about the same as the previous year. These searches made up 26% of all global workflow automation tool searches, placing Power Automate second out of ten tools. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. n8n44.3%
  2. Power Automate26%
  3. Zapier19.6%
  4. UiPath3.8%
  5. Pipedream2.1%
  6. Make2%
  7. Workato1.4%
  8. Activepieces0.78%
  9. Integrately0.09%
  10. Tray.io0.04%
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Which workflow automation tools compete with Power Automate?

Power Automate against workflow automation tools worldwide, by month

Share of searches by month for n8n, Power Automate, Zapier, UiPath, Pipedream. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nPower AutomateZapierUiPathPipedreamMakeWorkatoActivepiecesIntegratelyTray.io
Oct 202558.2%15.7%17.5%4.2%1.5%1.1%1%0.57%0.12%0.08%
Nov 202558.1%15.7%17.5%3.4%1.9%1.5%1.3%0.46%0.12%0.07%
Dec 202556.8%15.4%17%5%2.2%1.5%1.2%0.67%0.11%0.07%
Jan 202657.9%15.5%17.3%4.1%1.9%1.5%1.2%0.46%0.09%0.07%
Feb 202651.4%20.4%18.8%3.7%2%1.7%1.3%0.5%0.1%0.07%
Mar 202653.9%18%19.8%3.2%1.7%1.5%1.2%0.53%0.09%0.06%
Apr 202651.3%20.5%18.8%3.7%2%1.7%1.3%0.61%0.08%0.06%
May 202651.1%20.3%18.8%3.6%2.4%1.9%1.1%0.49%0.08%0.05%
Jun 202648.6%23.5%17.8%3.4%2.3%2.2%1.5%0.57%0.08%0.06%
Jul 202649.1%23.5%17.8%3.4%2.3%1.8%1.3%0.57%0.08%0.06%
Aug 202644.4%25.8%19.6%3.1%2.6%2%1.4%0.95%0.1%0.05%
Sep 202644.3%26%19.6%3.8%2.1%2%1.4%0.78%0.09%0.04%

  1. 1.n8n

    44.3%

    Held 1st. 1.3M estimated branded searches, -0.47% vs prior month. Share -0.2 points.

  2. 2.Power Automate

    26%

    Held 2nd. 752K estimated branded searches, +0.44% vs prior month. Share +0.1 points.

  3. 3.Zapier

    19.6%

    Held 3rd. 566K estimated branded searches, -0.27% vs prior month. Share 0 points.

  4. 4.UiPath

    3.8%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.7 points.

  5. 5.Pipedream

    2.1%

    Held 5th. 60.6K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Make

    2%

    Held 6th. 57.9K estimated branded searches, -0.38% vs prior month. Share 0 points.

  7. 7.Workato

    1.4%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Activepieces

    0.78%

    Held 8th. 22.6K estimated branded searches, -17.4% vs prior month. Share -0.2 points.

  9. 9.Integrately

    0.09%

    Held 9th. 2.5K estimated branded searches, -16% vs prior month. Share 0 points.

  10. 10.Tray.io

    0.04%

    Held 10th. 1.3K estimated branded searches, -8.6% vs prior month. Share 0 points.

Compare search popularity between Power Automate and its closest rivals

Every comparison with Power Automate

22 comparisons

How has branded search demand for Power Automate changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Power Automate worldwide held steady at 752K.
  • Across the 12 months ending September 2026, Power Automate’s share of searches among workflow automation tools worldwide increased from 15.7% to 26%.
  • Across the 12 months ending September 2026, Power Automate’s share of searches among workflow automation tools worldwide peaked at 26% in September 2026 and was lowest at 15.4% in December 2025.
  • Across the 12 months ending September 2026, Power Automate rose from 3rd to 2nd among workflow automation tools worldwide.

How did search popularity change for workflow automation tools worldwide in September 2026?

6 changes

  1. In September 2026, UiPath gained share of searches among workflow automation tools worldwide, from 3.1% to 3.8%.

  2. Power Automate’s share of searches among workflow automation tools worldwide has gained ground for 3 months in a row, from 23.5% to 26% in September 2026.

  3. Estimated monthly branded searches for Tray.io worldwide fell 65.7% over 12 measured months, from 3.7K to 1.3K in September 2026.

  4. Estimated monthly branded searches for Integrately worldwide fell 54.5% over 12 measured months, from 5.5K to 2.5K in September 2026.

  5. Estimated monthly branded searches for n8n worldwide fell 54.1% over 12 measured months, from 2.8M to 1.3M in September 2026.

  6. Estimated monthly branded searches for Zapier worldwide fell 32.7% over 12 measured months, from 841K to 566K in September 2026.

How are Power Automate’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Power Automate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft power automate
  • power automate
  • powerautomate

How the Brand Demand Index is measured

Who owns Power Automate?

Power Automate is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Power Automate? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Power Automate compete?

Power Automate is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workflow automation tools2nd of 1026%Shown above
Integration platform as a service2nd of 825.4%Show ranking
AI workflow builders2nd of 628.7%Show ranking
Robotic process automation platforms1st of 583.3%Show ranking
Document automation platforms4th of 87.4%Show ranking
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