Power Automate vs Tray.io:Which is searched more?
In September 2026, Power Automate had more branded searches than Tray.io among workflow automation tools worldwide. Power Automate was estimated to have 691K branded searches compared to Tray.io’s 390, and held a 26.1% Share of Search versus Tray.io’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Power Automate or Tray.io?
Compare the workflow automation tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Power Automate, Tray.io. The figures are in the table below the chart.
View monthly share of search table
| Month | n8n | Power Automate | Zapier | Pipedream | Workato | Make | Tray.io |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 15.5% | 18.8% | 1.7% | 1.1% | 0.28% | 0.03% |
| Nov 2025 | 62.2% | 15.5% | 18.7% | 2% | 1.3% | 0.28% | 0.03% |
| Dec 2025 | 62% | 15.4% | 18.5% | 2.4% | 1.3% | 0.33% | 0.03% |
| Jan 2026 | 62.4% | 15.4% | 18.6% | 2% | 1.3% | 0.28% | 0.03% |
| Feb 2026 | 55.5% | 20.3% | 20.2% | 2.2% | 1.5% | 0.34% | 0.03% |
| Mar 2026 | 57.9% | 17.5% | 21.2% | 1.9% | 1.2% | 0.36% | 0.03% |
| Apr 2026 | 55.4% | 20.3% | 20.2% | 2.2% | 1.4% | 0.4% | 0.02% |
| May 2026 | 55.4% | 20.2% | 20.3% | 2.7% | 1.2% | 0.32% | 0.02% |
| Jun 2026 | 52.8% | 23.5% | 19.2% | 2.5% | 1.7% | 0.31% | 0.02% |
| Jul 2026 | 53.2% | 23.4% | 19.2% | 2.5% | 1.4% | 0.29% | 0.02% |
| Aug 2026 | 48.3% | 25.8% | 21.2% | 2.8% | 1.5% | 0.32% | 0.01% |
| Sep 2026 | 48.5% | 26.1% | 21.3% | 2.3% | 1.5% | 0.32% | 0.01% |
How has the Power Automate and Tray.io comparison changed over the last 12 months?
3 findings
- Power Automate was ahead of Tray.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Power Automate’s estimated Share of Search among workflow automation tools worldwide moved from 15.5% to 26.1%, and its estimated monthly branded searches held steady at 691K.
- Across the 12 months ending September 2026, Tray.io’s estimated Share of Search among workflow automation tools worldwide moved from 0.03% to 0.01%, and its estimated monthly branded searches moved from 1.3K to 390.
How did search popularity change for workflow automation tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Tray.io worldwide fell 70% over 12 measured months, from 1.3K to 390 in September 2026.
Other head-to-heads among workflow automation tools
How each brand is measured
Brandwave collects information about searches that people make online using Power Automate’s and Tray.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Power Automate
2 branded search terms
- power automate
- powerautomate
Tray.io
1 branded search term
- tray io
Put your own brand in this comparison
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