Conga vs Power Automate:Which is more popular?
In September 2026, Power Automate had more branded searches than Conga among document automation platforms worldwide. Power Automate had about 18,100 branded searches, while Conga had 170. Power Automate made up 7.4% of all document automation platform searches we track, and Conga accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about document automation platforms, Conga and Power Automate each appeared in three of the five answers. Conga was mentioned before Power Automate in two out of three answers that named either.
Who do people search for more?
Power Automate, about 106 searches for every 1 for Conga
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Conga, named ahead of Power Automate in 2 of 3 answers
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Top document automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Conga and Power Automate were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Conga was listed before Power Automate in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PandaDoc1st- Conga2nd
- Power Automate3rd
HotDocs4th
Formstack5th
Ironclad6th
Nintex–
Tungsten Automation–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PandaDoc5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Formstack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HotDocs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Conga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ironclad2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nintex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tungsten Automation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about document automation platforms
5 answers
Asked ChatGPT
“Which document automation platform should I use?”
Asked ChatGPT
“What are the best document automation platforms?”
Asked ChatGPT
“What's the best document automation platform for business documents?”
Searched Google, AI Overview
“document automation platforms”
Searched Google, AI Overview
“contract automation software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Conga or Power Automate more popular in search?
This chart shows how often people search Google for Conga and Power Automate by name. Each line represents a brand's share of searches for all eight document automation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Power Automate, Conga. The figures are in the table below the chart.
View monthly share of searches table
| Month | PandaDoc | Formstack | HotDocs | Power Automate | Nintex | Tungsten Automation | Ironclad | Conga |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 12.7% | 7% | 7% | 5.7% | 3.8% | 0.38% | 0.1% |
| Nov 2025 | 61.5% | 12.3% | 8.2% | 8.2% | 5.5% | 3.7% | 0.4% | 0.1% |
| Dec 2025 | 62.5% | 12.6% | 8.4% | 8.4% | 4.6% | 3.1% | 0.41% | 0.1% |
| Jan 2026 | 66.6% | 10.9% | 7.3% | 7.3% | 4% | 3.3% | 0.52% | 0.07% |
| Feb 2026 | 66.5% | 10.9% | 7.3% | 7.3% | 4% | 3.3% | 0.64% | 0.08% |
| Mar 2026 | 62.4% | 12.5% | 8.4% | 8.4% | 4.6% | 3.1% | 0.6% | 0.1% |
| Apr 2026 | 63.2% | 10.4% | 10.4% | 8.5% | 3.8% | 3.1% | 0.5% | 0.08% |
| May 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 3.9% | 2.6% | 0.64% | 0.08% |
| Jun 2026 | 65.7% | 10.8% | 7.2% | 8.8% | 3.9% | 2.6% | 0.76% | 0.08% |
| Jul 2026 | 69.7% | 9.4% | 6.2% | 7.6% | 3.4% | 2.8% | 0.8% | 0.07% |
| Aug 2026 | 63.7% | 12.8% | 8.5% | 7% | 3.8% | 3.1% | 0.9% | 0.08% |
| Sep 2026 | 67.4% | 11.1% | 7.4% | 7.4% | 3.3% | 2.7% | 0.65% | 0.07% |
How has the Conga and Power Automate comparison changed over the last 12 months?
3 findings
- Power Automate was ahead of Conga in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Conga’s share of searches among document automation platforms worldwide moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 12 months ending September 2026, Power Automate’s share of searches among document automation platforms worldwide moved from 7% to 7.4%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for document automation platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Conga worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Conga’s and Power Automate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Conga
1 branded search term
- conga document
Power Automate
1 branded search term
- powerautomate
Other head-to-heads among document automation platforms
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