Brandwave

How popular isPower Automate?

In September 2026, people searched for Power Automate by name about 752,000 times worldwide, about the same as the previous year. These searches made up 7.4% of all global document automation platform searches, placing Power Automate fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about document automation platforms, Power Automate appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Power Automate is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. PandaDocShare of searches 67.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FormstackShare of searches 11.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. HotDocsShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Power AutomateShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. NintexShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top document automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Power Automate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Power Automate is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PandaDoc1st
  2. Conga2nd
  3. Power Automate3rd
  4. HotDocs4th
  5. Formstack5th
  6. Ironclad6th
  7. Nintex–
  8. Tungsten Automation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PandaDoc5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Formstack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HotDocs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Conga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ironclad2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nintex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tungsten Automation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about document automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which document automation platforms compete with Power Automate?

Power Automate against document automation platforms worldwide, by month

Share of searches by month for PandaDoc, Formstack, HotDocs, Power Automate, Nintex, Tungsten Automation. The figures are in the table below the chart.

View monthly share of searches table
MonthPandaDocFormstackHotDocsPower AutomateNintexTungsten AutomationIroncladConga
Oct 202563.4%12.7%7%7%5.7%3.8%0.38%0.1%
Nov 202561.5%12.3%8.2%8.2%5.5%3.7%0.4%0.1%
Dec 202562.5%12.6%8.4%8.4%4.6%3.1%0.41%0.1%
Jan 202666.6%10.9%7.3%7.3%4%3.3%0.52%0.07%
Feb 202666.5%10.9%7.3%7.3%4%3.3%0.64%0.08%
Mar 202662.4%12.5%8.4%8.4%4.6%3.1%0.6%0.1%
Apr 202663.2%10.4%10.4%8.5%3.8%3.1%0.5%0.08%
May 202665.8%10.8%8.9%7.2%3.9%2.6%0.64%0.08%
Jun 202665.7%10.8%7.2%8.8%3.9%2.6%0.76%0.08%
Jul 202669.7%9.4%6.2%7.6%3.4%2.8%0.8%0.07%
Aug 202663.7%12.8%8.5%7%3.8%3.1%0.9%0.08%
Sep 202667.4%11.1%7.4%7.4%3.3%2.7%0.65%0.07%

  1. 1.PandaDoc

    67.4%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  2. 2.Formstack

    11.1%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.HotDocs

    7.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Power Automate

    7.4%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  5. 5.Nintex

    3.3%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Tungsten Automation

    2.7%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Ironclad

    0.65%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  8. 8.Conga

    0.07%

    Held 8th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Power Automate and its closest rivals

Every comparison with Power Automate

22 comparisons

How has branded search demand for Power Automate changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Power Automate worldwide held steady at 752K.
  • Across the 12 months ending September 2026, Power Automate’s share of searches among document automation platforms worldwide peaked at 8.8% in June 2026 and was lowest at 7% in October 2025.

How did search popularity change for document automation platforms worldwide in September 2026?

6 changes

  1. In September 2026, PandaDoc gained share of searches among document automation platforms worldwide, from 63.7% to 67.4%.

  2. In September 2026, Formstack lost share of searches among document automation platforms worldwide, from 12.8% to 11.1%.

  3. In September 2026, HotDocs lost share of searches among document automation platforms worldwide, from 8.5% to 7.4%.

  4. In September 2026, Nintex lost share of searches among document automation platforms worldwide, from 3.8% to 3.3%.

  5. Estimated monthly branded searches for Ironclad worldwide rose 60% over 12 measured months, from 1K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Conga worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

How are Power Automate’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Power Automate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft power automate
  • power automate
  • powerautomate

How the Brand Demand Index is measured

Who owns Power Automate?

Power Automate is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

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Where does Power Automate compete?

Power Automate is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workflow automation tools2nd of 1026%Show ranking
Integration platform as a service2nd of 825.4%Show ranking
AI workflow builders2nd of 628.7%Show ranking
Robotic process automation platforms1st of 583.3%Show ranking
Document automation platforms4th of 87.4%Shown above
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