Brandwave

How popular isPower Automate?

In September 2026, people searched for Power Automate by name about 752,000 times worldwide, about the same as the previous year. These searches made up 25.4% of all global integration platform as a service searches, placing Power Automate second out of eight brands. When we asked both ChatGPT and Google AI Overviews about integration platform as a service, Power Automate appeared in three of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Power Automate is the second most searched of 8 competitors and the sixth most recommended in AI answers.

  1. n8nShare of searches 46%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. Power AutomateShare of searches 25.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. ZapierShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BoomiShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. MuleSoftShare of searches 1.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top integration platform as a service in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Power Automate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Power Automate is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zapier1st
  2. MuleSoft2nd
  3. Workato3rd
  4. Boomi4th
  5. Make5th
  6. Power Automate6th
  7. n8n7th
  8. Tray.io–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MuleSoft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • n8n3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Make3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tray.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about integration platform as a service

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which integration platform as a service compete with Power Automate?

Power Automate against integration platform as a service worldwide, by month

Share of searches by month for n8n, Power Automate, Zapier, Boomi. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nPower AutomateZapierBoomiMuleSoftWorkatoMakeTray.io
Oct 202561.1%15%18.3%2.5%1.6%1.1%0.27%0.08%
Nov 202560.6%14.9%18.2%3%1.6%1.3%0.27%0.08%
Dec 202560.2%14.8%18.1%3.6%1.6%1.3%0.33%0.08%
Jan 202660.6%14.9%18.2%3%1.6%1.3%0.27%0.07%
Feb 202653.7%19.7%19.7%3.2%1.8%1.5%0.29%0.08%
Mar 202656.4%16.9%20.7%2.8%1.5%1.2%0.3%0.07%
Apr 202654%19.8%19.8%2.7%1.8%1.5%0.36%0.07%
May 202654.3%20%20%2.7%1.5%1.2%0.29%0.06%
Jun 202651.3%23%18.8%3.1%1.7%1.7%0.28%0.06%
Jul 202651.1%22.9%18.8%3.8%1.7%1.4%0.28%0.06%
Aug 202646%25.4%20.7%4.1%1.9%1.5%0.31%0.05%
Sep 202646%25.4%20.7%4.1%1.9%1.5%0.31%0.05%

  1. 1.n8n

    46%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Power Automate

    25.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Zapier

    20.7%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Boomi

    4.1%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.MuleSoft

    1.9%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Workato

    1.5%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Make

    0.31%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Tray.io

    0.05%

    Held 8th. 1.3K estimated branded searches, -8.6% vs prior month. Share 0 points.

Compare popularity between Power Automate and its closest rivals

Every comparison with Power Automate

22 comparisons

How has branded search demand for Power Automate changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Power Automate worldwide held steady at 752K.
  • Across the 12 months ending September 2026, Power Automate’s share of searches among integration platform as a service worldwide increased from 15% to 25.4%.
  • Across the 12 months ending September 2026, Power Automate’s share of searches among integration platform as a service worldwide peaked at 25.4% in September 2026 and was lowest at 14.8% in December 2025.
  • Across the 12 months ending September 2026, Power Automate rose from 3rd to 2nd among integration platform as a service worldwide.

How did search popularity change for integration platform as a service worldwide in September 2026?

6 changes

  1. Boomi’s share of searches among integration platform as a service worldwide has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026.

  2. Estimated monthly branded searches for Tray.io worldwide fell 65.7% over 12 measured months, from 3.7K to 1.3K in September 2026.

  3. Estimated monthly branded searches for n8n worldwide fell 55.5% over 12 measured months, from 2.7M to 1.2M in September 2026.

  4. Estimated monthly branded searches for Zapier worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  5. Estimated monthly branded searches for MuleSoft worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

  6. Estimated monthly branded searches for Make worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are Power Automate’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Power Automate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft power automate
  • power automate
  • powerautomate

How the Brand Demand Index is measured

Who owns Power Automate?

Power Automate is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Power Automate? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Power Automate compete?

Power Automate is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workflow automation tools2nd of 1026%Show ranking
Integration platform as a service2nd of 825.4%Shown above
AI workflow builders2nd of 628.7%Show ranking
Robotic process automation platforms1st of 583.3%Show ranking
Document automation platforms4th of 87.4%Show ranking
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