Brandwave

How popular isZapier in search?

In August 2026, there were an estimated 568K branded searches for Zapier worldwide which is down 32.5% over the last 11 months. Zapier holds 28.3% estimated Share of Search among integration platform as a service worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. n8n64.2%
  2. Zapier28.3%
  3. Make5.4%
  4. Workato2%
  5. Tray0.05%
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Which integration platform as a service compete with Zapier?

Zapier against integration platform as a service worldwide, by month

Share of Search by month for n8n, Zapier, Make, Workato. The figures are in the table below the chart.

View monthly share of search table
Monthn8nZapierMakeWorkatoTray
Oct 202573.9%22.3%2.5%1.3%0.06%
Nov 202572.9%22%3.5%1.6%0.06%
Dec 202573%21.9%3.5%1.6%0.06%
Jan 202673.3%21.9%3.5%1.3%0.05%
Feb 202668.9%25.2%4%1.8%0.06%
Mar 202669.5%25.5%3.4%1.5%0.05%
Apr 202668.8%25.2%4.1%1.8%0.06%
May 202668.5%25.2%4.8%1.5%0.05%
Jun 202667.8%24.8%5.6%1.8%0.06%
Jul 202668.6%24.9%4.7%1.8%0.06%
Aug 202664.2%28.3%5.4%2%0.05%
Sep 2026—————

  1. 1.n8n

    64.2%

    Held 1st. 1.3M estimated branded searches, -17.9% vs prior month. Share -4.3 points.

  2. 2.Zapier

    28.3%

    Held 2nd. 568K estimated branded searches, -0.26% vs prior month. Share +3.4 points.

  3. 3.Make

    5.4%

    Held 3rd. 108K estimated branded searches, -0.1% vs prior month. Share +0.7 points.

  4. 4.Workato

    2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Tray

    0.05%

    Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare search popularity between Zapier and its closest rivals

How has branded search demand for Zapier changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zapier worldwide fell from 841K to 568K.
  • Across the 11 months ending August 2026, Zapier’s estimated Share of Search among integration platform as a service worldwide increased from 22.3% to 28.3%.
  • Across the 11 months ending August 2026, Zapier’s estimated Share of Search among integration platform as a service worldwide peaked at 28.3% in August 2026 and was lowest at 21.9% in December 2025.

How did search popularity change for integration platform as a service worldwide in August 2026?

  1. In August 2026, Zapier gained estimated Share of Search among integration platform as a service worldwide, from 24.9% to 28.3%.

  2. In August 2026, Make gained estimated Share of Search among integration platform as a service worldwide, from 4.7% to 5.4%.

  3. In August 2026, n8n lost estimated Share of Search among integration platform as a service worldwide, from 68.6% to 64.2%.

  4. Workato’s estimated Share of Search among integration platform as a service worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.

  5. Estimated monthly branded searches for Tray worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.

Where does Zapier compete?

Zapier is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Integration platform as a service2nd of 528.3%Shown above
Workflow automation tools2nd of 628.3%Show ranking
Workflow automation platforms2nd of 528.5%Show ranking
AI workflow builders2nd of 428.5%Show ranking

How is Zapier measured?

Brandwave collects information about searches that people make online using Zapier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • automation zapier
  • zapier
  • zapier agents
  • zapier app
  • zapier com
  • zapier interfaces
  • zapier online
  • zapier software
  • zapier tables
  • zapier workflow automation

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How the Brand Demand Index is measured

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