Brandwave

Webhook.site vs Zapier:Which is more popular?

In September 2026, Zapier had more branded searches than Webhook.site among webhook services worldwide. Zapier had about 550,000 branded searches, while Webhook.site had 18,100. Zapier made up 26.2% of all webhook service searches we track, and Webhook.site accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about webhook services, Webhook.site appeared in four of the five answers and Zapier in three. Webhook.site was mentioned before Zapier in four out of five answers.

Among webhook services worldwide in September 2026

Who do people search for more?

Zapier, about 30 searches for every 1 for Webhook.site

Zapier 550K searchesWebhook.site 18.1K searches

Who does AI mention more?

Webhook.site, mentioned in 4 of 5 answers, Zapier in 3

Webhook.site in 4 of 5Zapier in 3 of 5

Who does AI recommend more?

Webhook.site, named ahead of Zapier in 4 of 5 answers

Webhook.site first in 4Zapier first in 1

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Top webhook services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Webhook.site was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zapier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Webhook.site was listed before Zapier in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Svix1st
  2. Hookdeck2nd
  3. Webhook.site3rd
  4. Zapier4th
  5. n8n5th
  6. Ngrok6th
  7. Hook06th
  8. Convoy Webhooks8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Svix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webhook.site4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hookdeck4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zapier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • n8n2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ngrok1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Convoy Webhooks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hook01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about webhook services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Webhook.site or Zapier more popular in search?

This chart shows how often people search Google for Webhook.site and Zapier by name. Each line represents a brand's share of searches for all eight webhook services we track, month by month, from English-language searches worldwide.

Webhook.site and Zapier among webhook services worldwide, by month

Share of searches by month for Zapier, Webhook.site. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nZapierNgrokWebhook.siteSvixHookdeckConvoy WebhooksHook0
Oct 202569.1%20.8%9.3%0.46%0.31%0.07%<0.01%<0.01%
Nov 202567.6%20.3%11.1%0.55%0.37%0.09%<0.01%<0.01%
Dec 202565.9%19.8%13.3%0.65%0.29%0.1%<0.01%<0.01%
Jan 202667.6%20.3%11.1%0.55%0.3%0.11%<0.01%<0.01%
Feb 202663%23.2%12.7%0.62%0.34%0.12%<0.01%<0.01%
Mar 202662.9%23.1%12.6%0.62%0.62%0.1%<0.01%<0.01%
Apr 202661.2%22.5%15%0.74%0.4%0.12%<0.01%<0.01%
May 202663%23.2%12.7%0.76%0.28%0.1%<0.01%<0.01%
Jun 202661.2%22.4%15%0.91%0.33%0.12%<0.01%<0.01%
Jul 202663%23.1%12.6%0.93%0.28%0.12%<0.01%<0.01%
Aug 202658%26.2%14.3%1.1%0.31%0.14%<0.01%<0.01%
Sep 202658.1%26.2%14.3%0.86%0.31%0.14%<0.01%<0.01%

How has the Webhook.site and Zapier comparison changed over the last 12 months?

3 findings
  • Zapier was ahead of Webhook.site in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Webhook.site’s share of searches among webhook services worldwide moved from 0.46% to 0.86%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Zapier’s share of searches among webhook services worldwide moved from 20.8% to 26.2%, and its estimated monthly branded searches moved from 823K to 550K.

How did search popularity change for webhook services worldwide in September 2026?

1 change

  1. Zapier’s share of searches among webhook services worldwide has gained ground for 3 months in a row, from 22.4% to 26.2% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Webhook.site’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Webhook.site

1 branded search term

  • webhooksite

Zapier

1 branded search term

  • zapier

How the Brand Demand Index is measured

Other head-to-heads among webhook services

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