Brandwave

How popular isZapier?

In September 2026, people searched for Zapier by name about 566,000 times worldwide, a 32.7% decrease from the previous year. These searches made up 26.2% of all global webhook service searches, placing Zapier second out of eight services. When we asked both ChatGPT and Google AI Overviews about webhook services, Zapier appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Zapier is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. n8nShare of searches 58.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. ZapierShare of searches 26.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. NgrokShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Webhook.siteShare of searches 0.86%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. SvixShare of searches 0.31%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top webhook services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zapier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zapier is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Svix1st
  2. Hookdeck2nd
  3. Webhook.site3rd
  4. Zapier4th
  5. n8n5th
  6. Ngrok6th
  7. Hook06th
  8. Convoy Webhooks8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Svix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webhook.site4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hookdeck4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zapier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • n8n2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ngrok1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Convoy Webhooks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hook01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about webhook services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which webhook services compete with Zapier?

Zapier against webhook services worldwide, by month

Share of searches by month for n8n, Zapier, Ngrok. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nZapierNgrokWebhook.siteSvixHookdeckConvoy WebhooksHook0
Oct 202569.1%20.8%9.3%0.46%0.31%0.07%<0.01%<0.01%
Nov 202567.6%20.3%11.1%0.55%0.37%0.09%<0.01%<0.01%
Dec 202565.9%19.8%13.3%0.65%0.29%0.1%<0.01%<0.01%
Jan 202667.6%20.3%11.1%0.55%0.3%0.11%<0.01%<0.01%
Feb 202663%23.2%12.7%0.62%0.34%0.12%<0.01%<0.01%
Mar 202662.9%23.1%12.6%0.62%0.62%0.1%<0.01%<0.01%
Apr 202661.2%22.5%15%0.74%0.4%0.12%<0.01%<0.01%
May 202663%23.2%12.7%0.76%0.28%0.1%<0.01%<0.01%
Jun 202661.2%22.4%15%0.91%0.33%0.12%<0.01%<0.01%
Jul 202663%23.1%12.6%0.93%0.28%0.12%<0.01%<0.01%
Aug 202658%26.2%14.3%1.1%0.31%0.14%<0.01%<0.01%
Sep 202658.1%26.2%14.3%0.86%0.31%0.14%<0.01%<0.01%

  1. 1.n8n

    58.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Zapier

    26.2%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Ngrok

    14.3%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Webhook.site

    0.86%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.Svix

    0.31%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hookdeck

    0.14%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Convoy Webhooks

    <0.01%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Hook0

    <0.01%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Zapier and its closest rivals

Every comparison with Zapier

24 comparisons

How has branded search demand for Zapier changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zapier worldwide fell from 841K to 566K.
  • Across the 12 months ending September 2026, Zapier’s share of searches among webhook services worldwide increased from 20.8% to 26.2%.
  • Across the 12 months ending September 2026, Zapier’s share of searches among webhook services worldwide peaked at 26.2% in September 2026 and was lowest at 19.8% in December 2025.

How did search popularity change for webhook services worldwide in September 2026?

6 changes

  1. Zapier’s share of searches among webhook services worldwide has gained ground for 3 months in a row, from 22.4% to 26.2% in September 2026.

  2. Estimated monthly branded searches for Convoy Webhooks worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  3. Estimated monthly branded searches for n8n worldwide fell 55.5% over 12 measured months, from 2.7M to 1.2M in September 2026.

  4. Estimated monthly branded searches for Hook0 worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

  5. Estimated monthly branded searches for Svix worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Ngrok worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are Zapier’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Zapier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • automation zapier
  • zapier
  • zapier agents
  • zapier app
  • zapier com
  • zapier interfaces
  • zapier online
  • zapier software
  • zapier tables
  • zapier workflow automation

Do you work for Zapier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zapier compete?

Zapier is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workflow automation tools3rd of 1019.6%Show ranking
Integration platform as a service3rd of 820.7%Show ranking
AI agent platforms2nd of 921%Show ranking
AI workflow builders3rd of 621%Show ranking
Webhook services2nd of 826.2%Shown above
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