Microsoft Copilot vs Zapier:Which is more popular?
In September 2026, Zapier had more branded searches than Microsoft Copilot among AI agent platforms worldwide. Zapier had about 550,000 branded searches, while Microsoft Copilot had 409,000. Zapier made up 21% of all AI agent platform searches we track, and Microsoft Copilot accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about AI agent platforms, Microsoft Copilot appeared in four of the five answers and Zapier in three. Microsoft Copilot was mentioned before Zapier in three out of five answers.
Who do people search for more?
Zapier, about 35% more searches than Microsoft Copilot
Who does AI mention more?
Microsoft Copilot, mentioned in 4 of 5 answers, Zapier in 3
Who does AI recommend more?
Microsoft Copilot, named ahead of Zapier in 3 of 5 answers
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Top AI agent platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Copilot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zapier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Copilot was listed before Zapier in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
n8n1st- OpenAI Agents SDK2nd
CrewAI3rd- Microsoft Copilot4th
- Zapier5th
LangChain6th
Lindy–
AutoGen–
Relevance AI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- n8n5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Copilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OpenAI Agents SDK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zapier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CrewAI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LangChain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lindy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AutoGen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Relevance AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI agent platforms
5 answers
Asked ChatGPT
“Which AI agent platform should I use?”
Asked ChatGPT
“What are the best AI agent platforms?”
Asked ChatGPT
“What's the best AI agent platform for building agents?”
Searched Google, AI Overview
“ai agent platform”
Searched Google, AI Overview
“build ai agents”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Microsoft Copilot or Zapier more popular in search?
This chart shows how often people search Google for Microsoft Copilot and Zapier by name. Each line represents a brand's share of searches for all nine AI agent platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Zapier, Microsoft Copilot. The figures are in the table below the chart.
View monthly share of searches table
| Month | n8n | Zapier | Microsoft Copilot | LangChain | CrewAI | Lindy | AutoGen | Relevance AI | OpenAI Agents SDK |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63% | 18.9% | 5.4% | 6.9% | 1.4% | 1.7% | 1.1% | 0.97% | 0.62% |
| Nov 2025 | 60.8% | 18.3% | 6.6% | 8.2% | 1.6% | 2% | 1.1% | 0.93% | 0.49% |
| Dec 2025 | 59.7% | 17.9% | 6.1% | 9.8% | 1.6% | 2.4% | 1.1% | 0.92% | 0.39% |
| Jan 2026 | 60.8% | 18.3% | 6.2% | 8.2% | 2% | 2% | 1.1% | 1.1% | 0.4% |
| Feb 2026 | 55.6% | 20.4% | 7.1% | 9.1% | 2.7% | 2.2% | 1.2% | 1% | 0.45% |
| Mar 2026 | 54.6% | 20.1% | 8.3% | 9% | 3.3% | 2.2% | 1.2% | 0.84% | 0.44% |
| Apr 2026 | 52.8% | 19.4% | 9.8% | 8.7% | 3.9% | 2.6% | 1.2% | 0.99% | 0.64% |
| May 2026 | 53.8% | 19.8% | 9.8% | 8.8% | 3.2% | 2.2% | 0.97% | 0.82% | 0.53% |
| Jun 2026 | 51.2% | 18.8% | 11.7% | 10.3% | 3.1% | 2.5% | 1.1% | 0.78% | 0.62% |
| Jul 2026 | 52.6% | 19.3% | 12% | 8.6% | 2.6% | 2.6% | 0.95% | 0.66% | 0.64% |
| Aug 2026 | 48% | 21.7% | 13.4% | 9.7% | 2.4% | 2.4% | 1.1% | 0.74% | 0.58% |
| Sep 2026 | 46.6% | 21% | 15.6% | 9.4% | 2.8% | 2.3% | 1% | 0.71% | 0.56% |
How has the Microsoft Copilot and Zapier comparison changed over the last 12 months?
3 findings
- Zapier was ahead of Microsoft Copilot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Copilot’s share of searches among AI agent platforms worldwide moved from 5.4% to 15.6%, and its estimated monthly branded searches moved from 234K to 409K.
- Across the 12 months ending September 2026, Zapier’s share of searches among AI agent platforms worldwide moved from 18.9% to 21%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for AI agent platforms worldwide in September 2026?
2 changes
In September 2026, Microsoft Copilot gained share of searches among AI agent platforms worldwide, from 13.4% to 15.6%.
In September 2026, Zapier lost share of searches among AI agent platforms worldwide, from 21.7% to 21%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Microsoft Copilot’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Copilot
2 branded search terms
- copilot studio
- microsoft copilot studio
Zapier
1 branded search term
- zapier
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