How popular isMicrosoft Copilot in search?

Q: Who owns Microsoft Copilot?

Microsoft Copilot is owned by Microsoft. Brandwave also tracks GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide.

In August 2026, there were an estimated 26.2M branded searches for Microsoft Copilot worldwide which is down 31.4% over the last 11 months. Microsoft Copilot holds 1.1% estimated Share of Search among AI chat assistants worldwide and is ranked 4th of 9 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Follow Microsoft Copilot and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which AI chat assistants compete with Microsoft Copilot?

Microsoft Copilot against AI chat assistants worldwide, by month

Month	ChatGPT	Google Gemini	Claude	Microsoft Copilot	Grok	DeepSeek	Perplexity	Meta AI	Mistral Le Chat
Oct 2025	65.8%	28.3%	0.66%	1.6%	0.78%	1.2%	1.6%	0.22%	0.01%
Nov 2025	69%	24.4%	0.88%	1.7%	1.1%	1.3%	1.3%	0.29%	0.01%
Dec 2025	68.5%	25.8%	0.72%	1.4%	1.3%	1%	0.95%	0.24%	0.01%
Jan 2026	67.2%	26.4%	0.99%	1.4%	1.9%	1%	0.82%	0.29%	0.01%
Feb 2026	68.6%	24.9%	1.5%	1.5%	1.6%	0.85%	0.83%	0.24%	0.02%
Mar 2026	64.5%	26.6%	3.6%	1.6%	1.8%	0.93%	0.78%	0.21%	0.02%
Apr 2026	61.8%	29.1%	4.3%	1.5%	1.3%	1.1%	0.74%	0.25%	0.02%
May 2026	64.1%	27.4%	4.5%	1.3%	0.94%	0.95%	0.54%	0.22%	0.02%
Jun 2026	62.3%	29.3%	4.7%	1.3%	0.86%	0.87%	0.49%	0.26%	0.02%
Jul 2026	65.8%	26.5%	4.4%	1.1%	0.75%	0.75%	0.46%	0.22%	0.01%
Aug 2026	65.9%	26.5%	4.4%	1.1%	0.75%	0.75%	0.46%	0.22%	<0.01%
Sep 2026	—	—	—	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ChatGPT OpenAI	65.9%	1603M	-0.44%	+0.1 points
2, held 2nd	Google Gemini Google	26.5%	644M	-0.6%	0 points
3, held 3rd	Claude Anthropic	4.4%	107M	-1.4%	0 points
4, held 4th	Microsoft Copilot Microsoft	1.1%	26.2M	-3.3%	0 points
5, moved from 6th to 5th	Grok	0.75%	18.3M	-0.17%	0 pointsmoved from 6th to 5th
6, moved from 5th to 6th	DeepSeek	0.75%	18.3M	-0.44%	0 pointsmoved from 5th to 6th
7, held 7th	Perplexity	0.46%	11.1M	-0.33%	0 points
8, held 8th	Meta AI	0.22%	5.4M	-1%	0 points
9, held 9th	Mistral Le Chat	<0.01%	217K	-21.8%	0 points

1.ChatGPT
65.9%
held 1st · 1603M estimated branded searches · -0.44% vs prior month · +0.1 points
2.Google Gemini
26.5%
held 2nd · 644M estimated branded searches · -0.6% vs prior month · 0 points
3.Claude
4.4%
held 3rd · 107M estimated branded searches · -1.4% vs prior month · 0 points
4.Microsoft Copilot
1.1%
held 4th · 26.2M estimated branded searches · -3.3% vs prior month · 0 points
5.Grok
0.75%
moved from 6th to 5th · 18.3M estimated branded searches · -0.17% vs prior month · 0 points
6.DeepSeek
0.75%
moved from 5th to 6th · 18.3M estimated branded searches · -0.44% vs prior month · 0 points
7.Perplexity
0.46%
held 7th · 11.1M estimated branded searches · -0.33% vs prior month · 0 points
8.Meta AI
0.22%
held 8th · 5.4M estimated branded searches · -1% vs prior month · 0 points
9.Mistral Le Chat
<0.01%
held 9th · 217K estimated branded searches · -21.8% vs prior month · 0 points

Compare search popularity between Microsoft Copilot and its closest rivals

How has branded search demand for Microsoft Copilot changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Copilot worldwide fell from 38.2M to 26.2M.
Across the 11 months ending August 2026, Microsoft Copilot fell from 3rd to 4th among AI chat assistants worldwide.

How did search popularity change for AI chat assistants worldwide in August 2026?

6 changes

In August 2026, Grok rose from 6th to 5th among AI chat assistants worldwide.
In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide.
Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026.
Estimated monthly branded searches for Perplexity worldwide fell 70.5% over 11 measured months, from 37.8M to 11.1M in August 2026.
Estimated monthly branded searches for Microsoft Copilot worldwide fell 31.4% over 11 measured months, from 38.2M to 26.2M in August 2026.
Estimated monthly branded searches for Mistral Le Chat worldwide fell 27.1% over 11 measured months, from 297K to 217K in August 2026.

How is Microsoft Copilot measured?

Brandwave collects information about searches that people make online using Microsoft Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

38 branded search terms