Google Gemini vs Microsoft Copilot:Which is more popular by branded search?
In August 2026, Google Gemini had more branded searches than Microsoft Copilot among AI chat assistants worldwide. Google Gemini was estimated to have 644M branded searches compared to Microsoft Copilot’s 26.2M, and held a 26.5% Share of Search versus Microsoft Copilot’s 1.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Gemini or Microsoft Copilot?
Compare general-purpose AI chat assistants, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Gemini, Microsoft Copilot. The figures are in the table below the chart.
View monthly share of search table
| Month | ChatGPT | Google Gemini | Claude | Microsoft Copilot | Grok | DeepSeek | Perplexity | Meta AI | Mistral Le Chat |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 28.3% | 0.66% | 1.6% | 0.78% | 1.2% | 1.6% | 0.22% | 0.01% |
| Nov 2025 | 69% | 24.4% | 0.88% | 1.7% | 1.1% | 1.3% | 1.3% | 0.29% | 0.01% |
| Dec 2025 | 68.5% | 25.8% | 0.72% | 1.4% | 1.3% | 1% | 0.95% | 0.24% | 0.01% |
| Jan 2026 | 67.2% | 26.4% | 0.99% | 1.4% | 1.9% | 1% | 0.82% | 0.29% | 0.01% |
| Feb 2026 | 68.6% | 24.9% | 1.5% | 1.5% | 1.6% | 0.85% | 0.83% | 0.24% | 0.02% |
| Mar 2026 | 64.5% | 26.6% | 3.6% | 1.6% | 1.8% | 0.93% | 0.78% | 0.21% | 0.02% |
| Apr 2026 | 61.8% | 29.1% | 4.3% | 1.5% | 1.3% | 1.1% | 0.74% | 0.25% | 0.02% |
| May 2026 | 64.1% | 27.4% | 4.5% | 1.3% | 0.94% | 0.95% | 0.54% | 0.22% | 0.02% |
| Jun 2026 | 62.3% | 29.3% | 4.7% | 1.3% | 0.86% | 0.87% | 0.49% | 0.26% | 0.02% |
| Jul 2026 | 65.8% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | 0.01% |
| Aug 2026 | 65.9% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Google Gemini and Microsoft Copilot comparison changed over the last 12 months?
3 findings
- Google Gemini was ahead of Microsoft Copilot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chat assistants worldwide moved from 28.3% to 26.5%, and its estimated monthly branded searches moved from 686M to 644M.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chat assistants worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 38.2M to 26.2M.
How did search popularity change for AI chat assistants worldwide in August 2026?
1 change
Estimated monthly branded searches for Microsoft Copilot worldwide fell 31.4% over 11 measured months, from 38.2M to 26.2M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Gemini’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Gemini
31 branded search terms
- ai gemini
- bard ai
- Gemini
- gemini 2.5 pro
- gemini 3
- gemini 3 pro
- gemini advanced
- gemini ai
- gemini ai app
- gemini ai chat
- gemini ai free
- gemini ai image
- gemini ai photo
- gemini ai photos
- gemini app
- gemini bard
- gemini chat
- gemini deep research
- gemini download
- gemini google
- gemini google com
- gemini image generator
- gemini live
- gemini pro
- gemini ultra
- gemini.google.com
- google ai gemini
- google bard
- google gemini
- google gemini ai
- google gemini app
Microsoft Copilot
38 branded search terms
- 365 copilot
- azure copilot
- bing copilot
- Copilot
- copilot 365
- copilot ai
- copilot ai free
- copilot app
- copilot bing
- copilot business
- copilot chat
- copilot download
- copilot excel
- copilot for business
- copilot free
- copilot in excel
- copilot in word
- copilot microsoft
- copilot microsoft com
- copilot online
- copilot outlook
- copilot pro
- copilot studio
- copilot teams
- copilot windows
- copilot windows 11
- copilot.microsoft.com
- m365 copilot
- microsoft 365 copilot
- microsoft copilot
- microsoft copilot ai
- microsoft copilot app
- microsoft copilot free
- microsoft copilot pro
- microsoft copilot studio
- ms copilot
- office 365 copilot
- windows copilot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.