Cohere vs Microsoft Copilot:Which is more popular?
In September 2026, Microsoft Copilot had more branded searches than Cohere among generative AI platforms worldwide. Microsoft Copilot had about 24.2 million branded searches, while Cohere had 14,800. Microsoft Copilot made up 0.88% of all generative AI platform searches we track, and Cohere accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about generative AI platforms, Microsoft Copilot appeared in four of the five answers and Cohere in none.
Who do people search for more?
Microsoft Copilot, about 1634 searches for every 1 for Cohere
Who does AI mention more?
Microsoft Copilot, mentioned in 4 of 5 answers, Cohere in 0
Who does AI recommend more?
Microsoft Copilot, the only one of the two named
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Top generative AI platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Copilot was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cohere did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ChatGPT1st
Claude2nd
Gemini3rd- Microsoft Copilot4th
Perplexity5th
Mistral AI–
Cohere–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gemini5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ChatGPT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Claude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Copilot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Perplexity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mistral AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cohere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about generative AI platforms
5 answers
Asked ChatGPT
“Which generative AI platform should I use?”
Asked ChatGPT
“What are the best generative AI platforms?”
Asked ChatGPT
“What's the best generative AI platform for a product team?”
Searched Google, AI Overview
“generative ai platforms”
Searched Google, AI Overview
“enterprise ai platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Cohere or Microsoft Copilot more popular in search?
This chart shows how often people search Google for Cohere and Microsoft Copilot by name. Each line represents a brand's share of searches for all seven generative AI platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Copilot, Cohere. The figures are in the table below the chart.
View monthly share of searches table
| Month | ChatGPT | Gemini | Claude | Microsoft Copilot | Perplexity | Mistral AI | Cohere |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 29.4% | 0.67% | 1.5% | 1.6% | 0.06% | <0.01% |
| Nov 2025 | 70.6% | 25.5% | 0.83% | 1.7% | 1.4% | 0.06% | <0.01% |
| Dec 2025 | 70% | 26.8% | 0.74% | 1.4% | 1% | 0.06% | <0.01% |
| Jan 2026 | 69.1% | 27.7% | 0.95% | 1.4% | 0.86% | 0.06% | <0.01% |
| Feb 2026 | 70.1% | 26% | 1.6% | 1.4% | 0.87% | 0.06% | <0.01% |
| Mar 2026 | 66% | 27.8% | 3.7% | 1.5% | 0.82% | 0.07% | <0.01% |
| Apr 2026 | 63% | 30.3% | 4.4% | 1.4% | 0.78% | 0.05% | <0.01% |
| May 2026 | 65.2% | 28.7% | 4.3% | 1.3% | 0.56% | 0.05% | <0.01% |
| Jun 2026 | 62.7% | 30.7% | 4.8% | 1.2% | 0.52% | 0.06% | <0.01% |
| Jul 2026 | 66.4% | 27.6% | 4.5% | 1% | 0.47% | 0.04% | <0.01% |
| Aug 2026 | 66.5% | 27.5% | 4.5% | 1% | 0.47% | 0.04% | <0.01% |
| Sep 2026 | 69.3% | 25% | 4.2% | 0.88% | 0.49% | 0.05% | <0.01% |
How has the Cohere and Microsoft Copilot comparison changed over the last 12 months?
3 findings
- Microsoft Copilot was ahead of Cohere in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cohere’s share of searches among generative AI platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Microsoft Copilot’s share of searches among generative AI platforms worldwide moved from 1.5% to 0.88%, and its estimated monthly branded searches moved from 35.1M to 24.2M.
How did search popularity change for generative AI platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Cohere worldwide rose 22.5% over 12 measured months, from 12.1K to 14.8K in September 2026.
Estimated monthly branded searches for Microsoft Copilot worldwide fell 30.9% over 12 measured months, from 35.1M to 24.2M in September 2026.
How are branded searches counted?
26 search terms
Brandwave collects information about searches that people make online using Cohere’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cohere
2 branded search terms
- cohere ai
- cohere generative ai
Microsoft Copilot
24 branded search terms
- 365 copilot
- azure copilot
- bing copilot
- Copilot
- copilot 365
- copilot app
- copilot bing
- copilot business
- copilot excel
- copilot in excel
- copilot in word
- copilot microsoft
- copilot outlook
- copilot pro
- copilot studio
- copilot teams
- copilot windows
- microsoft 365 copilot
- microsoft copilot app
- microsoft copilot pro
- microsoft copilot studio
- microsoftcopilot
- ms copilot
- windows copilot
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