Brandwave

Meta AI vs Microsoft Copilot:Which is more popular by branded search?

In August 2026, Microsoft Copilot had more branded searches than Meta AI among AI chat assistants worldwide. Microsoft Copilot was estimated to have 26.2M branded searches compared to Meta AI’s 5.4M, and held a 1.1% Share of Search versus Meta AI’s 0.22%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among AI chat assistants worldwide in August 2026Which is more popular in search, Meta AI or Microsoft Copilot?
Meta AI0.22%5.4M searches
vs
Microsoft Copilot1.1%26.2M searches
Add a brand to this comparison

Follow Meta AI vs Microsoft Copilot and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Meta AI or Microsoft Copilot?

Compare general-purpose AI chat assistants, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Meta AI and Microsoft Copilot among AI chat assistants worldwide, by month

Share of Search by month for Microsoft Copilot, Meta AI. The figures are in the table below the chart.

View monthly share of search table
MonthChatGPTGoogle GeminiClaudeMicrosoft CopilotGrokDeepSeekPerplexityMeta AIMistral Le Chat
Oct 202565.8%28.3%0.66%1.6%0.78%1.2%1.6%0.22%0.01%
Nov 202569%24.4%0.88%1.7%1.1%1.3%1.3%0.29%0.01%
Dec 202568.5%25.8%0.72%1.4%1.3%1%0.95%0.24%0.01%
Jan 202667.2%26.4%0.99%1.4%1.9%1%0.82%0.29%0.01%
Feb 202668.6%24.9%1.5%1.5%1.6%0.85%0.83%0.24%0.02%
Mar 202664.5%26.6%3.6%1.6%1.8%0.93%0.78%0.21%0.02%
Apr 202661.8%29.1%4.3%1.5%1.3%1.1%0.74%0.25%0.02%
May 202664.1%27.4%4.5%1.3%0.94%0.95%0.54%0.22%0.02%
Jun 202662.3%29.3%4.7%1.3%0.86%0.87%0.49%0.26%0.02%
Jul 202665.8%26.5%4.4%1.1%0.75%0.75%0.46%0.22%0.01%
Aug 202665.9%26.5%4.4%1.1%0.75%0.75%0.46%0.22%<0.01%
Sep 2026—————————

How has the Meta AI and Microsoft Copilot comparison changed over the last 12 months?

  • Microsoft Copilot was ahead of Meta AI in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Meta AI’s estimated Share of Search among AI chat assistants worldwide held steady at 0.22%, and its estimated monthly branded searches moved from 5.2M to 5.4M.
  • Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chat assistants worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 38.2M to 26.2M.

How did search popularity change for AI chat assistants worldwide in August 2026?

  1. Estimated monthly branded searches for Microsoft Copilot worldwide fell 31.4% over 11 measured months, from 38.2M to 26.2M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Meta AI’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meta AI

18 branded search terms

  • ai meta
  • facebook meta ai
  • Meta AI
  • meta ai app
  • meta ai assistant
  • meta ai chat
  • meta ai chatbot
  • meta ai com
  • meta ai facebook
  • meta ai free
  • meta ai image generator
  • meta ai images
  • meta ai instagram
  • meta ai video
  • meta ai video generator
  • meta ai whatsapp
  • meta.ai
  • whatsapp meta ai

Microsoft Copilot

38 branded search terms

  • 365 copilot
  • azure copilot
  • bing copilot
  • Copilot
  • copilot 365
  • copilot ai
  • copilot ai free
  • copilot app
  • copilot bing
  • copilot business
  • copilot chat
  • copilot download
  • copilot excel
  • copilot for business
  • copilot free
  • copilot in excel
  • copilot in word
  • copilot microsoft
  • copilot microsoft com
  • copilot online
  • copilot outlook
  • copilot pro
  • copilot studio
  • copilot teams
  • copilot windows
  • copilot windows 11
  • copilot.microsoft.com
  • m365 copilot
  • microsoft 365 copilot
  • microsoft copilot
  • microsoft copilot ai
  • microsoft copilot app
  • microsoft copilot free
  • microsoft copilot pro
  • microsoft copilot studio
  • ms copilot
  • office 365 copilot
  • windows copilot

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record