Brandwave

How popular isAzure AI Search?

In September 2026, people searched for Azure AI Search by name about 9,900 times worldwide, a 33.1% decrease from the previous year. These searches made up 1.7% of all global rag platform searches, placing Azure AI Search sixth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about rag platforms, Azure AI Search appeared in two of the five answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

Azure AI Search is the sixth most searched of 10 competitors and the eighth most recommended in AI answers.

  1. LangChainShare of searches 43%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. LangGraphShare of searches 28.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. DifyShare of searches 19.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. LlamaIndexShare of searches 3.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Azure AI SearchShare of searches 1.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+5 more

Follow Azure AI Search and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top rag platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure AI Search was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Azure AI Search is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LlamaIndex1st
  2. LangChain2nd
  3. LangGraph3rd
  4. Haystack4th
  5. RAGFlow5th
  6. Dify6th
  7. Vectara7th
  8. Azure AI Search8th
  9. LlamaCloud9th
  10. Ragie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LangChain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LlamaIndex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAGFlow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haystack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LangGraph4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure AI Search2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vectara2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LlamaCloud2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ragie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rag platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which rag platforms compete with Azure AI Search?

Azure AI Search against rag platforms worldwide, by month

Share of searches by month for LangChain, LangGraph, Dify, LlamaIndex, RAGFlow, Azure AI Search. The figures are in the table below the chart.

View monthly share of searches table
MonthLangChainLangGraphDifyLlamaIndexRAGFlowAzure AI SearchVectaraRagieLlamaCloudHaystack
Oct 202542.2%23.1%23.1%5.7%2.5%2.1%0.5%0.34%0.41%0.07%
Nov 202546.7%20.9%20.9%5.1%2.8%2.3%0.45%0.29%0.37%0.06%
Dec 202544.9%20.1%24.6%4.9%2.7%1.8%0.43%0.24%0.28%0.06%
Jan 202642.3%23.2%23.2%5.7%2.5%2.1%0.41%0.22%0.34%0.05%
Feb 202644.9%24.6%20.1%4.9%2.2%2.2%0.43%0.19%0.28%0.05%
Mar 202642.6%23.3%23.3%5.7%2.6%1.7%0.34%0.19%0.22%0.04%
Apr 202640.2%26.9%22.1%5.4%3%1.6%0.39%0.17%0.21%0.04%
May 202640.5%27%22.2%5.4%2.4%1.6%0.39%0.17%0.17%0.03%
Jun 202640.9%27.3%22.4%4.5%2.5%1.6%0.33%0.22%0.18%0.04%
Jul 202640%26.9%22%5.4%2.9%2%0.31%0.26%0.21%0.04%
Aug 202642.4%28.4%19%4.7%3.1%1.7%0.33%0.17%0.15%0.04%
Sep 202643%28.8%19.2%3.9%2.6%1.7%0.33%0.17%0.15%0.05%

  1. 1.LangChain

    43%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.LangGraph

    28.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Dify

    19.2%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.LlamaIndex

    3.9%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  5. 5.RAGFlow

    2.6%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Azure AI Search

    1.7%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Vectara

    0.33%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Ragie

    0.17%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.LlamaCloud

    0.15%

    Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Haystack

    0.05%

    Held 10th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare popularity between Azure AI Search and its closest rivals

Every comparison with Azure AI Search

9 comparisons

How has branded search demand for Azure AI Search changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Azure AI Search worldwide fell from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Azure AI Search’s share of searches among rag platforms worldwide held steady, from 2.1% to 1.7%.

How did search popularity change for rag platforms worldwide in September 2026?

6 changes

  1. In September 2026, LangChain gained share of searches among rag platforms worldwide, from 42.4% to 43%.

  2. In September 2026, LlamaIndex lost share of searches among rag platforms worldwide, from 4.7% to 3.9%.

  3. In September 2026, RAGFlow lost share of searches among rag platforms worldwide, from 3.1% to 2.6%.

  4. Estimated monthly branded searches for LlamaCloud worldwide fell 69.7% over 12 measured months, from 2.9K to 880 in September 2026.

  5. Estimated monthly branded searches for Ragie worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.

  6. Estimated monthly branded searches for Vectara worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

How are Azure AI Search’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Azure AI Search’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • azure ai search

How the Brand Demand Index is measured

Who owns Azure AI Search?

Azure AI Search is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Azure AI Search? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Azure AI Search your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free