How popular isLinkedIn in search?
In August 2026, there were an estimated 55.6M branded searches for LinkedIn worldwide which is down 18.2% over the last 11 months. LinkedIn holds 55.9% estimated Share of Search among job boards worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
LinkedIn55.9%
Indeed37.4%
SEEK4.1%
Glassdoor1.5%
ZipRecruiter1%
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Which job boards compete with LinkedIn?
Share of Search by month for LinkedIn, Indeed, SEEK. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | SEEK | Glassdoor | ZipRecruiter | |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Nov 2025 | 56.3% | 37.7% | 3.4% | 1.9% | 0.83% |
| Dec 2025 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Jan 2026 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Feb 2026 | 56.2% | 37.6% | 3.4% | 1.8% | 1% |
| Mar 2026 | 61.1% | 33.4% | 3% | 1.6% | 0.9% |
| Apr 2026 | 56.2% | 37.6% | 3.4% | 1.8% | 1% |
| May 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Jun 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Jul 2026 | 56.4% | 37.7% | 3.4% | 1.5% | 1% |
| Aug 2026 | 55.9% | 37.4% | 4.1% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.9% | 55.6M | 0% | -0.4 points | |
| 2, held 2nd | 37.4% | 37.2M | 0% | -0.3 points | |
| 3, held 3rd | 4.1% | 4.1M | +22.1% | +0.7 points | |
| 4, held 4th | 1.5% | 1.5M | 0% | 0 points | |
| 5, held 5th | 1% | 1M | 0% | 0 points |
1.
55.9%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Indeed37.4%
Held 2nd. 37.2M estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
SEEK4.1%
Held 3rd. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.7 points.
1.5%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
1%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between LinkedIn and its closest rivals
How has branded search demand for LinkedIn changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LinkedIn worldwide fell from 68M to 55.6M.
- Across the 11 months ending August 2026, LinkedIn’s estimated Share of Search among job boards worldwide decreased from 61.1% to 55.9%.
- Across the 11 months ending August 2026, LinkedIn’s estimated Share of Search among job boards worldwide peaked at 61.1% in December 2025 and was lowest at 55.9% in August 2026.
How did search popularity change for job boards worldwide in August 2026?
3 changes
In August 2026, SEEK gained estimated Share of Search among job boards worldwide, from 3.4% to 4.1%.
Estimated monthly branded searches for LinkedIn worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026.
Estimated monthly branded searches for Glassdoor worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.
How is LinkedIn measured?
Brandwave collects information about searches that people make online using LinkedIn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
Who owns LinkedIn?
LinkedIn is owned by 
Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, Microsoft 365, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint and 
Xbox, owned by the same company, worldwide.
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Is LinkedIn your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.