LinkedIn vs Reddit:Which is searched more?
In September 2026, LinkedIn had more branded searches than Reddit among social media platforms worldwide. LinkedIn was estimated to have 68M branded searches compared to Reddit’s 55.6M, and held a 2.3% Share of Search versus Reddit’s 1.9%. These are worldwide searches for English-language branded terms.
Follow LinkedIn vs Reddit and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, LinkedIn or Reddit?
Compare the social media platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LinkedIn, Reddit. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | TikTok | Snapchat | Threads | |||||
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 19.2% | 15.7% | 4.7% | 3.8% | 2.1% | 1.4% | 0.77% | 0.13% |
| Nov 2025 | 47.5% | 21.3% | 17.4% | 5.2% | 4.3% | 1.9% | 1.6% | 0.7% | 0.14% |
| Dec 2025 | 52.4% | 19.3% | 15.8% | 4.7% | 3.9% | 1.7% | 1.4% | 0.64% | 0.13% |
| Jan 2026 | 47.1% | 21.1% | 17.3% | 5.2% | 4.2% | 2.3% | 1.9% | 0.7% | 0.17% |
| Feb 2026 | 47.3% | 21.2% | 17.4% | 5.2% | 4.3% | 1.9% | 1.9% | 0.7% | 0.14% |
| Mar 2026 | 52% | 19.1% | 15.7% | 4.7% | 3.8% | 2.1% | 1.7% | 0.63% | 0.15% |
| Apr 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.17% |
| May 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.17% |
| Jun 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.21% |
| Jul 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.21% |
| Aug 2026 | 46.7% | 20.9% | 17.1% | 5.1% | 5.1% | 1.9% | 2.3% | 0.69% | 0.21% |
| Sep 2026 | 46.7% | 20.9% | 17.1% | 5.1% | 5.1% | 2.3% | 1.9% | 0.69% | 0.21% |
How has the LinkedIn and Reddit comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Reddit took it in August 2026, LinkedIn took it in September 2026.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among social media platforms worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 68M.
- Across the 12 months ending September 2026, Reddit’s estimated Share of Search among social media platforms worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 45.5M to 55.6M.
How did search popularity change for social media platforms worldwide in September 2026?
2 changes
In September 2026, LinkedIn rose from 7th to 6th among social media platforms worldwide.
In September 2026, Reddit fell from 6th to 7th among social media platforms worldwide.
Other head-to-heads among social media platforms
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn’s and Reddit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.