LinkedIn vs Threads:Which is searched more?
In September 2026, LinkedIn had more branded searches than Threads among social media platforms worldwide. LinkedIn was estimated to have 68M branded searches compared to Threads’ 6.1M, and held a 2.3% Share of Search versus Threads’ 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LinkedIn or Threads?
Compare the social media platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LinkedIn, Threads. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | TikTok | Snapchat | Threads | |||||
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 19.2% | 15.7% | 4.7% | 3.8% | 2.1% | 1.4% | 0.77% | 0.13% |
| Nov 2025 | 47.5% | 21.3% | 17.4% | 5.2% | 4.3% | 1.9% | 1.6% | 0.7% | 0.14% |
| Dec 2025 | 52.4% | 19.3% | 15.8% | 4.7% | 3.9% | 1.7% | 1.4% | 0.64% | 0.13% |
| Jan 2026 | 47.1% | 21.1% | 17.3% | 5.2% | 4.2% | 2.3% | 1.9% | 0.7% | 0.17% |
| Feb 2026 | 47.3% | 21.2% | 17.4% | 5.2% | 4.3% | 1.9% | 1.9% | 0.7% | 0.14% |
| Mar 2026 | 52% | 19.1% | 15.7% | 4.7% | 3.8% | 2.1% | 1.7% | 0.63% | 0.15% |
| Apr 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.17% |
| May 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.17% |
| Jun 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.21% |
| Jul 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.21% |
| Aug 2026 | 46.7% | 20.9% | 17.1% | 5.1% | 5.1% | 1.9% | 2.3% | 0.69% | 0.21% |
| Sep 2026 | 46.7% | 20.9% | 17.1% | 5.1% | 5.1% | 2.3% | 1.9% | 0.69% | 0.21% |
How has the LinkedIn and Threads comparison changed over the last 12 months?
3 findings
- LinkedIn was ahead of Threads in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among social media platforms worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 68M.
- Across the 12 months ending September 2026, Threads’ estimated Share of Search among social media platforms worldwide moved from 0.13% to 0.21%, and its estimated monthly branded searches moved from 4.1M to 6.1M.
How did search popularity change for social media platforms worldwide in September 2026?
2 changes
In September 2026, LinkedIn rose from 7th to 6th among social media platforms worldwide.
Estimated monthly branded searches for Threads worldwide rose 49.6% over 12 measured months, from 4.1M to 6.1M in September 2026.
Other head-to-heads among social media platforms
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn’s and Threads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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