How popular isThreads in search?
In September 2026, there were an estimated 6.1M branded searches for Threads worldwide which is up 49.6% over the last 12 months. Threads holds 0.21% estimated Share of Search among social media platforms worldwide and is ranked 9th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which social media platforms compete with Threads?
Share of Search by month for YouTube, Facebook, Instagram, Pinterest, TikTok, LinkedIn, Threads. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | TikTok | Snapchat | Threads | |||||
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 19.2% | 15.7% | 4.7% | 3.8% | 2.1% | 1.4% | 0.77% | 0.13% |
| Nov 2025 | 47.5% | 21.3% | 17.4% | 5.2% | 4.3% | 1.9% | 1.6% | 0.7% | 0.14% |
| Dec 2025 | 52.4% | 19.3% | 15.8% | 4.7% | 3.9% | 1.7% | 1.4% | 0.64% | 0.13% |
| Jan 2026 | 47.1% | 21.1% | 17.3% | 5.2% | 4.2% | 2.3% | 1.9% | 0.7% | 0.17% |
| Feb 2026 | 47.3% | 21.2% | 17.4% | 5.2% | 4.3% | 1.9% | 1.9% | 0.7% | 0.14% |
| Mar 2026 | 52% | 19.1% | 15.7% | 4.7% | 3.8% | 2.1% | 1.7% | 0.63% | 0.15% |
| Apr 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.17% |
| May 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.17% |
| Jun 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.21% |
| Jul 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.21% |
| Aug 2026 | 46.7% | 20.9% | 17.1% | 5.1% | 5.1% | 1.9% | 2.3% | 0.69% | 0.21% |
| Sep 2026 | 46.7% | 20.9% | 17.1% | 5.1% | 5.1% | 2.3% | 1.9% | 0.69% | 0.21% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.7% | 1380M | 0% | 0 points | |
| 2, held 2nd | 20.9% | 618M | 0% | 0 points | |
| 3, held 3rd | 17.1% | 506M | 0% | 0 points | |
| 4, held 4th | 5.1% | 151M | 0% | 0 points | |
| 5, held 5th | 5.1% | 151M | 0% | 0 points | |
| 6, moved from 7th to 6th | 2.3% | 68M | +22.3% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.9% | 55.6M | -18.2% | -0.4 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.69% | 20.4M | 0% | 0 points | |
| 9, held 9th | 0.21% | 6.1M | 0% | 0 points |
1.
YouTube46.7%
Held 1st. 1380M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Facebook20.9%
Held 2nd. 618M estimated branded searches, 0% vs prior month. Share 0 points.
17.1%
Held 3rd. 506M estimated branded searches, 0% vs prior month. Share 0 points.
5.1%
Held 4th. 151M estimated branded searches, 0% vs prior month. Share 0 points.
5.
TikTok5.1%
Held 5th. 151M estimated branded searches, 0% vs prior month. Share 0 points.
6.
LinkedIn
2.3%
Moved from 7th to 6th. 68M estimated branded searches, +22.3% vs prior month. Share +0.4 points.
7.
Reddit1.9%
Moved from 6th to 7th. 55.6M estimated branded searches, -18.2% vs prior month. Share -0.4 points.
8.
Snapchat0.69%
Held 8th. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.
9.
Threads0.21%
Held 9th. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Threads and its closest rivals
Every comparison with Threads
8 comparisons
How has branded search demand for Threads changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Threads worldwide rose from 4.1M to 6.1M.
- Across the 12 months ending September 2026, Threads’ estimated Share of Search among social media platforms worldwide held steady, from 0.13% to 0.21%.
How did search popularity change for social media platforms worldwide in September 2026?
6 changes
In September 2026, LinkedIn rose from 7th to 6th among social media platforms worldwide.
In September 2026, Reddit fell from 6th to 7th among social media platforms worldwide.
Estimated monthly branded searches for Threads worldwide rose 49.6% over 12 measured months, from 4.1M to 6.1M in September 2026.
Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.
Estimated monthly branded searches for Snapchat worldwide fell 18.1% over 12 measured months, from 24.9M to 20.4M in September 2026.
Estimated monthly branded searches for YouTube worldwide fell 17.9% over 12 measured months, from 1680M to 1380M in September 2026.
How is Threads measured?
Brandwave collects information about searches that people make online using Threads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- threads
Who owns Threads?
Threads is owned by 
Meta. Brandwave also tracks 
Facebook, 
Instagram, 
Meta Ads, 
Meta Quest and 
WhatsApp, owned by the same company, worldwide.
Do you work for Threads? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Threads your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.