Brandwave

How popular isFacebook in search?

In September 2026, there were an estimated 618M branded searches for Facebook worldwide which held steady over the last 12 months. Facebook holds 20.9% estimated Share of Search among social media platforms worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. YouTube46.7%
  2. Facebook20.9%
  3. Instagram17.1%
  4. Pinterest5.1%
  5. TikTok5.1%
  6. LinkedIn2.3%
  7. Reddit1.9%
  8. Snapchat0.69%
  9. Threads0.21%
Facebook website (opens in a new tab)

Follow Facebook and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Facebook compete?

Facebook is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media platforms2nd of 920.9%Shown below
Collage Maker brands1st of 439%Show ranking
Privacy Policy Generator brands1st of 757.1%Show ranking
Crm Integration brands1st of 698.9%Show ranking

Which social media platforms compete with Facebook?

Facebook against social media platforms worldwide, by month

Share of Search by month for YouTube, Facebook, Instagram, Pinterest, TikTok, LinkedIn. The figures are in the table below the chart.

View monthly share of search table
MonthYouTubeFacebookInstagramPinterestTikTokLinkedInRedditSnapchatThreads
Oct 202552.1%19.2%15.7%4.7%3.8%2.1%1.4%0.77%0.13%
Nov 202547.5%21.3%17.4%5.2%4.3%1.9%1.6%0.7%0.14%
Dec 202552.4%19.3%15.8%4.7%3.9%1.7%1.4%0.64%0.13%
Jan 202647.1%21.1%17.3%5.2%4.2%2.3%1.9%0.7%0.17%
Feb 202647.3%21.2%17.4%5.2%4.3%1.9%1.9%0.7%0.14%
Mar 202652%19.1%15.7%4.7%3.8%2.1%1.7%0.63%0.15%
Apr 202646.9%21%17.2%5.1%5.1%1.9%1.9%0.69%0.17%
May 202646.9%21%17.2%5.1%5.1%1.9%1.9%0.69%0.17%
Jun 202646.9%21%17.2%5.1%5.1%1.9%1.9%0.69%0.21%
Jul 202646.9%21%17.2%5.1%5.1%1.9%1.9%0.69%0.21%
Aug 202646.7%20.9%17.1%5.1%5.1%1.9%2.3%0.69%0.21%
Sep 202646.7%20.9%17.1%5.1%5.1%2.3%1.9%0.69%0.21%

  1. 1.YouTube

    46.7%

    Held 1st. 1380M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Facebook

    20.9%

    Held 2nd. 618M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Instagram

    17.1%

    Held 3rd. 506M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pinterest

    5.1%

    Held 4th. 151M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TikTok

    5.1%

    Held 5th. 151M estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.LinkedIn

    2.3%

    Moved from 7th to 6th. 68M estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  7. 7.Reddit

    1.9%

    Moved from 6th to 7th. 55.6M estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  8. 8.Snapchat

    0.69%

    Held 8th. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Threads

    0.21%

    Held 9th. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Facebook and its closest rivals

Every comparison with Facebook

How has branded search demand for Facebook changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Facebook worldwide held steady at 618M.
  • Across the 12 months ending September 2026, Facebook’s estimated Share of Search among social media platforms worldwide increased from 19.2% to 20.9%.
  • Across the 12 months ending September 2026, Facebook’s estimated Share of Search among social media platforms worldwide peaked at 21.3% in November 2025 and was lowest at 19.1% in March 2026.

How did search popularity change for social media platforms worldwide in September 2026?

  1. In September 2026, LinkedIn rose from 7th to 6th among social media platforms worldwide.

  2. In September 2026, Reddit fell from 6th to 7th among social media platforms worldwide.

  3. Estimated monthly branded searches for Threads worldwide rose 49.6% over 12 measured months, from 4.1M to 6.1M in September 2026.

  4. Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.

  5. Estimated monthly branded searches for Snapchat worldwide fell 18.1% over 12 measured months, from 24.9M to 20.4M in September 2026.

  6. Estimated monthly branded searches for YouTube worldwide fell 17.9% over 12 measured months, from 1680M to 1380M in September 2026.

How is Facebook measured?

Brandwave collects information about searches that people make online using Facebook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • facebook

How the Brand Demand Index is measured

Who owns Facebook?

Facebook is owned by Meta. Brandwave also tracks Meta AI, Instagram, Messenger, Meta Ads, Meta Quest, Threads and WhatsApp, owned by the same company, worldwide.

Do you work for Facebook? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Facebook your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free