Facebook vs Kajabi:Which is more popular?
In September 2026, Facebook had more branded searches than Kajabi among video monetisation platforms worldwide. Facebook had about 618 million branded searches, while Kajabi had 590. Facebook made up 79.9% of all video monetisation platform searches we track, and Kajabi accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about video monetisation platforms, Facebook and Kajabi each appeared in two of the five answers. Facebook was mentioned before Kajabi in two out of three answers that named either.
Who do people search for more?
Facebook, about 1047458 searches for every 1 for Kajabi
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Facebook, named ahead of Kajabi in 2 of 3 answers
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Top video monetisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Facebook and Kajabi were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Facebook was listed before Kajabi in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vimeo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patreon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uscreen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Facebook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TikTok2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kajabi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Muvi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about video monetisation platforms
5 answers
Asked ChatGPT
“Which video monetisation platform should I use?”
Asked ChatGPT
“What are the best video monetisation platforms?”
Asked ChatGPT
“What's the best video monetisation platform for a creator business?”
Searched Google, AI Overview
“sell videos online”
Searched Google, AI Overview
“paid video platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Facebook or Kajabi more popular in search?
This chart shows how often people search Google for Facebook and Kajabi by name. Each line represents a brand's share of searches for all seven video monetisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Facebook, Kajabi. The figures are in the table below the chart.
View monthly share of searches table
| Month | TikTok | Patreon | Vimeo | Muvi | Uscreen | Kajabi | |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.8% | 16.6% | 0.45% | 0.16% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 82.8% | 16.6% | 0.45% | 0.16% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 82.8% | 16.6% | 0.45% | 0.16% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 82.7% | 16.6% | 0.55% | 0.16% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 82.8% | 16.6% | 0.45% | 0.16% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 82.7% | 16.6% | 0.55% | 0.2% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 79.9% | 19.5% | 0.43% | 0.16% | 0.01% | <0.01% | <0.01% |
| May 2026 | 79.8% | 19.5% | 0.53% | 0.16% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 79.8% | 19.5% | 0.53% | 0.13% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 79.9% | 19.5% | 0.43% | 0.13% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 79.8% | 19.5% | 0.53% | 0.13% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | 79.9% | 19.5% | 0.43% | 0.13% | 0.01% | <0.01% | <0.01% |
How has the Facebook and Kajabi comparison changed over the last 12 months?
3 findings
- Facebook was ahead of Kajabi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Facebook’s share of searches among video monetisation platforms worldwide moved from 82.8% to 79.9%, and its estimated monthly branded searches held steady at 618M.
- Across the 12 months ending September 2026, Kajabi’s share of searches among video monetisation platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for video monetisation platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Kajabi worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Facebook’s and Kajabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among video monetisation platforms
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