How popular isMeta Ads in search?
In September 2026, there were an estimated 823K branded searches for Meta Ads worldwide which is up 49.6% over the last 12 months. Meta Ads holds 13.1% estimated Share of Search among advertising platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Ads80.3%
Meta Ads13.1%
TikTok Ads4.8%Microsoft Advertising0.96%
LinkedIn Ads0.79%
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Which advertising platforms compete with Meta Ads?
Share of Search by month for Google Ads, Meta Ads, TikTok Ads. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Ads | Meta Ads | TikTok Ads | Microsoft Advertising | LinkedIn Ads |
|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 10.7% | 7.1% | 1.2% | 1.2% |
| Nov 2025 | 82.7% | 9% | 6% | 1.2% | 0.99% |
| Dec 2025 | 83% | 9.1% | 6.1% | 1% | 0.82% |
| Jan 2026 | 81.1% | 10.8% | 5.9% | 1.2% | 0.97% |
| Feb 2026 | 81.1% | 10.8% | 5.9% | 1.2% | 0.97% |
| Mar 2026 | 78.8% | 12.9% | 5.8% | 1.4% | 1.2% |
| Apr 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| May 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| Jun 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| Jul 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| Aug 2026 | 77.1% | 15.4% | 5.6% | 1.1% | 0.76% |
| Sep 2026 | 80.3% | 13.1% | 4.8% | 0.96% | 0.79% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.3% | 5M | +22.3% | +3.2 points | |
| 2, held 2nd | 13.1% | 823K | 0% | -2.3 points | |
| 3, held 3rd | 4.8% | 301K | 0% | -0.8 points | |
| 4, held 4th | 0.96% | 60.5K | 0% | -0.2 points | |
| 5, held 5th | 0.79% | 49.5K | +22.2% | 0 points |
80.3%
Held 1st. 5M estimated branded searches, +22.3% vs prior month. Share +3.2 points.
2.
Meta Ads13.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.
4.8%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.8 points.
0.96%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.79%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Meta Ads and its closest rivals
Every comparison with Meta Ads
4 comparisons
How has branded search demand for Meta Ads changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Meta Ads worldwide rose from 550K to 823K.
- Across the 12 months ending September 2026, Meta Ads’ estimated Share of Search among advertising platforms worldwide increased from 10.7% to 13.1%.
- Across the 12 months ending September 2026, Meta Ads’ estimated Share of Search among advertising platforms worldwide peaked at 15.4% in August 2026 and was lowest at 9% in November 2025.
How did search popularity change for advertising platforms worldwide in September 2026?
4 changes
In September 2026, Google Ads gained estimated Share of Search among advertising platforms worldwide, from 77.1% to 80.3%.
In September 2026, Meta Ads lost estimated Share of Search among advertising platforms worldwide, from 15.4% to 13.1%.
In September 2026, TikTok Ads lost estimated Share of Search among advertising platforms worldwide, from 5.6% to 4.8%.
Estimated monthly branded searches for LinkedIn Ads worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How is Meta Ads measured?
Brandwave collects information about searches that people make online using Meta Ads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- meta ads
Who owns Meta Ads?
Meta Ads is owned by Meta. Brandwave also tracks 
Facebook, 
Instagram, 
Meta Quest, 
Threads and 
WhatsApp, owned by the same company, worldwide.
Do you work for Meta Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Meta Ads your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.