Brandwave

Retargeting platforms:Which brands are most popular in search?

In August 2026, Taboola was the most searched among retargeting platforms worldwide, with an estimated 49.5K branded searches and 43.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Taboola43.1%
  2. Criteo36.1%
  3. RTB House8.6%
  4. Outbrain7.1%
  5. AdRoll5%
  6. Perfect Audience0.12%

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Share of SearchLeaderboard

Compare the retargeting platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among retargeting platforms worldwide, by month

Share of Search by month for Taboola, Criteo, RTB House, Outbrain, AdRoll. The figures are in the table below the chart.

View monthly share of search table
MonthTaboolaCriteoRTB HouseOutbrainAdRollPerfect Audience
Oct 202538%38.6%7.6%9.3%6.4%0.11%
Nov 202541.9%35%6.9%10.3%5.8%0.15%
Dec 202542%35%6.9%10.3%5.8%0.12%
Jan 202637.9%38.6%7.6%9.3%6.4%0.16%
Feb 202637.9%38.6%7.6%9.3%6.5%0.13%
Mar 202637.9%38.6%7.6%9.3%6.6%0.16%
Apr 202638.4%39.1%7.7%9.4%5.4%0.11%
May 202643.1%36%7.1%8.6%5.1%0.15%
Jun 202640%40.7%6.5%8%4.6%0.14%
Jul 202640%40.7%6.5%8%4.7%0.09%
Aug 202643.1%36.1%8.6%7.1%5%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Taboola

    43.1%

    Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Criteo

    36.1%

    Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -4.6 points.

  3. 3.RTB House

    8.6%

    Moved from 4th to 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  4. 4.Outbrain

    7.1%

    Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.AdRoll

    5%

    Held 5th. 5.8K estimated branded searches, -0.86% vs prior month. Share +0.3 points.

  6. 6.Perfect Audience

    0.12%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among retargeting platforms worldwide?

In August 2026, Taboola was the most searched among retargeting platforms worldwide, with an estimated 49.5K branded searches and 43.1% estimated Share of Search within this set. Criteo is in 2nd place, 7 percentage points behind at 36.1% Share of Search.

Global retargeting platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Taboola38% → 43.1%43.1%May 202637.9%Mar 20262nd → 1st
Criteo38.6% → 36.1%40.7%Jun 202635%Nov 20251st → 2nd
RTB House7.6% → 8.6%8.6%Aug 20266.5%Jul 20264th → 3rd
Outbrain9.3% → 7.1%10.3%Dec 20257.1%Aug 20263rd → 4th
AdRoll6.4% → 5%6.6%Mar 20264.6%Jun 20265th
Perfect Audience0.11% → 0.12%0.16%Jan 20260.09%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide increased from 38% to 43.1%.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retargeting platforms worldwide decreased from 38.6% to 36.1%.
  • Across the 11 months ending August 2026, RTB House’s estimated Share of Search among retargeting platforms worldwide increased from 7.6% to 8.6%.
  • Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among retargeting platforms worldwide decreased from 9.3% to 7.1%.
  • Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among retargeting platforms worldwide decreased from 6.4% to 5%.
  • Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide peaked at 43.1% in May 2026 and was lowest at 37.9% in March 2026.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retargeting platforms worldwide peaked at 40.7% in June 2026 and was lowest at 35% in November 2025.
  • Across the 11 months ending August 2026, RTB House’s estimated Share of Search among retargeting platforms worldwide peaked at 8.6% in August 2026 and was lowest at 6.5% in July 2026.
  • Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among retargeting platforms worldwide peaked at 10.3% in December 2025 and was lowest at 7.1% in August 2026.
  • Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among retargeting platforms worldwide peaked at 6.6% in March 2026 and was lowest at 4.6% in June 2026.
  • Across the 11 months ending August 2026, Taboola rose from 2nd to 1st among retargeting platforms worldwide.
  • Across the 11 months ending August 2026, Criteo fell from 1st to 2nd among retargeting platforms worldwide.
  • Across the 11 months ending August 2026, RTB House rose from 4th to 3rd among retargeting platforms worldwide.
  • Across the 11 months ending August 2026, Outbrain fell from 3rd to 4th among retargeting platforms worldwide.
  • Across the 11 months ending August 2026, Perfect Audience held steady: its estimated Share of Search among retargeting platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for retargeting platforms worldwide in August 2026?

  1. In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.

  2. In August 2026, RTB House overtook Outbrain to rank 3rd among retargeting platforms worldwide, at 8.6%.

  3. In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.

  4. In August 2026, Outbrain lost estimated Share of Search among retargeting platforms worldwide, from 8% to 7.1%.

  5. Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.

  6. Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

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