Brandwave

How popular isAdRoll in search?

In August 2026, there were an estimated 5.8K branded searches for AdRoll worldwide which is down 43.6% over the last 11 months. AdRoll holds 5% estimated Share of Search among retargeting platforms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Taboola43.1%
  2. Criteo36.1%
  3. RTB House8.6%
  4. Outbrain7.1%
  5. AdRoll5%
  6. Perfect Audience0.12%
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Which retargeting platforms compete with AdRoll?

AdRoll against retargeting platforms worldwide, by month

Share of Search by month for Taboola, Criteo, RTB House, Outbrain, AdRoll. The figures are in the table below the chart.

View monthly share of search table
MonthTaboolaCriteoRTB HouseOutbrainAdRollPerfect Audience
Oct 202538%38.6%7.6%9.3%6.4%0.11%
Nov 202541.9%35%6.9%10.3%5.8%0.15%
Dec 202542%35%6.9%10.3%5.8%0.12%
Jan 202637.9%38.6%7.6%9.3%6.4%0.16%
Feb 202637.9%38.6%7.6%9.3%6.5%0.13%
Mar 202637.9%38.6%7.6%9.3%6.6%0.16%
Apr 202638.4%39.1%7.7%9.4%5.4%0.11%
May 202643.1%36%7.1%8.6%5.1%0.15%
Jun 202640%40.7%6.5%8%4.6%0.14%
Jul 202640%40.7%6.5%8%4.7%0.09%
Aug 202643.1%36.1%8.6%7.1%5%0.12%
Sep 2026——————

  1. 1.Taboola

    43.1%

    Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Criteo

    36.1%

    Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -4.6 points.

  3. 3.RTB House

    8.6%

    Moved from 4th to 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  4. 4.Outbrain

    7.1%

    Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.AdRoll

    5%

    Held 5th. 5.8K estimated branded searches, -0.86% vs prior month. Share +0.3 points.

  6. 6.Perfect Audience

    0.12%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between AdRoll and its closest rivals

Every comparison with AdRoll

How has branded search demand for AdRoll changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AdRoll worldwide fell from 10.3K to 5.8K.
  • Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among retargeting platforms worldwide decreased from 6.4% to 5%.
  • Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among retargeting platforms worldwide peaked at 6.6% in March 2026 and was lowest at 4.6% in June 2026.

How did search popularity change for retargeting platforms worldwide in August 2026?

  1. In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.

  2. In August 2026, RTB House overtook Outbrain to rank 3rd among retargeting platforms worldwide, at 8.6%.

  3. In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.

  4. In August 2026, Outbrain lost estimated Share of Search among retargeting platforms worldwide, from 8% to 7.1%.

  5. Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.

  6. Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

Where does AdRoll compete?

AdRoll is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Display advertising platforms5th of 50.13%Show ranking
Retargeting platforms5th of 65%Shown above
Digital ad buying platforms3rd of 55.9%Show ranking

How is AdRoll measured?

Brandwave collects information about searches that people make online using AdRoll’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • adroll
  • adroll dsp
  • adroll retargeting
  • adroll reviews
  • adroll.com

Do you work for AdRoll? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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