Brandwave

How popular isOutbrain in search?

In August 2026, there were an estimated 8.1K branded searches for Outbrain worldwide which is down 45.3% over the last 11 months. Outbrain holds 7.1% estimated Share of Search among retargeting platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Taboola43.1%
  2. Criteo36.1%
  3. RTB House8.6%
  4. Outbrain7.1%
  5. AdRoll5%
  6. Perfect Audience0.12%
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Which retargeting platforms compete with Outbrain?

Outbrain against retargeting platforms worldwide, by month

Share of Search by month for Taboola, Criteo, RTB House, Outbrain, AdRoll. The figures are in the table below the chart.

View monthly share of search table
MonthTaboolaCriteoRTB HouseOutbrainAdRollPerfect Audience
Oct 202538%38.6%7.6%9.3%6.4%0.11%
Nov 202541.9%35%6.9%10.3%5.8%0.15%
Dec 202542%35%6.9%10.3%5.8%0.12%
Jan 202637.9%38.6%7.6%9.3%6.4%0.16%
Feb 202637.9%38.6%7.6%9.3%6.5%0.13%
Mar 202637.9%38.6%7.6%9.3%6.6%0.16%
Apr 202638.4%39.1%7.7%9.4%5.4%0.11%
May 202643.1%36%7.1%8.6%5.1%0.15%
Jun 202640%40.7%6.5%8%4.6%0.14%
Jul 202640%40.7%6.5%8%4.7%0.09%
Aug 202643.1%36.1%8.6%7.1%5%0.12%
Sep 2026——————

  1. 1.Taboola

    43.1%

    Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Criteo

    36.1%

    Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -4.6 points.

  3. 3.RTB House

    8.6%

    Moved from 4th to 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  4. 4.Outbrain

    7.1%

    Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.AdRoll

    5%

    Held 5th. 5.8K estimated branded searches, -0.86% vs prior month. Share +0.3 points.

  6. 6.Perfect Audience

    0.12%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Outbrain and its closest rivals

How has branded search demand for Outbrain changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Outbrain worldwide fell from 14.8K to 8.1K.
  • Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among retargeting platforms worldwide decreased from 9.3% to 7.1%.
  • Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among retargeting platforms worldwide peaked at 10.3% in December 2025 and was lowest at 7.1% in August 2026.
  • Across the 11 months ending August 2026, Outbrain fell from 3rd to 4th among retargeting platforms worldwide.

How did search popularity change for retargeting platforms worldwide in August 2026?

  1. In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.

  2. In August 2026, RTB House overtook Outbrain to rank 3rd among retargeting platforms worldwide, at 8.6%.

  3. In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.

  4. In August 2026, Outbrain lost estimated Share of Search among retargeting platforms worldwide, from 8% to 7.1%.

  5. Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.

  6. Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

Where does Outbrain compete?

Outbrain is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Native advertising platforms4th of 66.2%Show ranking
Content distribution platforms3rd of 56.8%Show ranking
Retargeting platforms4th of 67.1%Shown above

How is Outbrain measured?

Brandwave collects information about searches that people make online using Outbrain’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • outbrain

Do you work for Outbrain? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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