Outbrain vs Zemanta:Which is more popular by branded search?
In August 2026, Outbrain had more branded searches than Zemanta among content distribution platforms worldwide. Outbrain was estimated to have 8.1K branded searches compared to Zemanta’s 480, and held a 6.8% Share of Search versus Zemanta’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Outbrain or Zemanta?
Compare the networks that place sponsored content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Outbrain, Zemanta. The figures are in the table below the chart.
View monthly share of search table
| Month | Nativo | Taboola | Outbrain | Sharethrough | Zemanta |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 43.6% | 10.7% | 1.2% | 0.94% |
| Nov 2025 | 43.7% | 43.7% | 10.7% | 0.94% | 0.94% |
| Dec 2025 | 48.5% | 39.7% | 9.7% | 1% | 1% |
| Jan 2026 | 53.5% | 35.8% | 8.8% | 0.94% | 0.94% |
| Feb 2026 | 53.7% | 35.9% | 8.8% | 0.94% | 0.73% |
| Mar 2026 | 48.6% | 39.8% | 9.7% | 1% | 0.8% |
| Apr 2026 | 48.7% | 39.8% | 9.7% | 1% | 0.71% |
| May 2026 | 49.7% | 40.7% | 8.1% | 0.82% | 0.59% |
| Jun 2026 | 49.8% | 40.7% | 8.1% | 0.72% | 0.59% |
| Jul 2026 | 49.8% | 40.8% | 8.2% | 0.73% | 0.49% |
| Aug 2026 | 50.6% | 41.4% | 6.8% | 0.84% | 0.4% |
| Sep 2026 | — | — | — | — | — |
How has the Outbrain and Zemanta comparison changed over the last 12 months?
3 findings
- Outbrain was ahead of Zemanta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among content distribution platforms worldwide moved from 10.7% to 6.8%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending August 2026, Zemanta’s estimated Share of Search among content distribution platforms worldwide moved from 0.94% to 0.4%, and its estimated monthly branded searches moved from 1.3K to 480.
How did search popularity change for content distribution platforms worldwide in August 2026?
2 changes
In August 2026, Outbrain lost estimated Share of Search among content distribution platforms worldwide, from 8.2% to 6.8%.
Estimated monthly branded searches for Zemanta worldwide fell 63.1% over 11 measured months, from 1.3K to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Outbrain’s and Zemanta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.