How popular isOutbrain in search?
In August 2026, there were an estimated 8.1K branded searches for Outbrain worldwide which is down 45.3% over the last 11 months. Outbrain holds 6.2% estimated Share of Search among native advertising platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nativo46.6%
Taboola38.1%- MGID7.6%
Outbrain6.2%- Revcontent1.5%
- Adblade—
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Where does Outbrain compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Native advertising platforms | 4th of 6 | 6.2% | Shown below |
| Content distribution platforms | 3rd of 5 | 6.8% | Show ranking |
| Retargeting platforms | 4th of 6 | 7.1% | Show ranking |
Which native advertising platforms compete with Outbrain?
Share of Search by month for Nativo, Taboola, MGID, Outbrain. The figures are in the table below the chart.
View monthly share of search table
| Month | Nativo | Taboola | MGID | Outbrain | Revcontent | Adblade |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 40.3% | 8.1% | 9.8% | 1.6% | — |
| Nov 2025 | 40.3% | 40.3% | 8.1% | 9.8% | 1.6% | — |
| Dec 2025 | 41.4% | 33.9% | 15.2% | 8.3% | 1.3% | — |
| Jan 2026 | 41.5% | 27.7% | 22.7% | 6.8% | 1.3% | — |
| Feb 2026 | 45% | 30.1% | 16.5% | 7.4% | 1.2% | — |
| Mar 2026 | 39.9% | 32.7% | 17.9% | 8% | 1.6% | — |
| Apr 2026 | 45.2% | 37% | 7.4% | 9% | 1.4% | — |
| May 2026 | 45.2% | 37% | 9% | 7.4% | 1.4% | — |
| Jun 2026 | 46% | 37.7% | 7.5% | 7.5% | 1.2% | — |
| Jul 2026 | 45.3% | 37.1% | 9.1% | 7.4% | 1.2% | — |
| Aug 2026 | 46.6% | 38.1% | 7.6% | 6.2% | 1.5% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 60.5K | 0% | +1.3 points | |
| 2, held 2nd | 38.1% | 49.5K | 0% | +1.1 points | |
| 3, held 3rd | 7.6% | 9.9K | -18.2% | -1.4 points | |
| 4, held 4th | 6.2% | 8.1K | -18.2% | -1.2 points | |
| 5, held 5th | 1.5% | 1.9K | +18.8% | +0.3 points | |
| —, not measured this month | — | — | — | — |
1.
Nativo46.6%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Taboola38.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.MGID
7.6%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.
Outbrain6.2%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
1.5%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.3 points.
—.Adblade
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Outbrain and its closest rivals
How has branded search demand for Outbrain changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Outbrain worldwide fell from 14.8K to 8.1K.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among native advertising platforms worldwide decreased from 9.8% to 6.2%.
- Across the 11 months ending August 2026, Outbrain fell from 3rd to 4th among native advertising platforms worldwide.
How did search popularity change for native advertising platforms worldwide in August 2026?
5 changes
In August 2026, Nativo gained estimated Share of Search among native advertising platforms worldwide, from 45.3% to 46.6%.
In August 2026, Taboola gained estimated Share of Search among native advertising platforms worldwide, from 37.1% to 38.1%.
In August 2026, MGID lost estimated Share of Search among native advertising platforms worldwide, from 9.1% to 7.6%.
In August 2026, Outbrain lost estimated Share of Search among native advertising platforms worldwide, from 7.4% to 6.2%.
Estimated monthly branded searches for Revcontent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How is Outbrain measured?
Brandwave collects information about searches that people make online using Outbrain’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- outbrain
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Is Outbrain your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.