Brandwave

Native advertising platforms:Which brands are most popular in search?

In August 2026, Nativo was the most searched among native advertising platforms worldwide, with an estimated 60.5K branded searches and 46.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nativo46.6%
  2. Taboola38.1%
  3. MGID7.6%
  4. Outbrain6.2%
  5. Revcontent1.5%
  6. Adblade—

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Share of SearchLeaderboard

Compare the native advertising platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among native advertising platforms worldwide, by month

Share of Search by month for Nativo, Taboola, MGID, Outbrain. The figures are in the table below the chart.

View monthly share of search table
MonthNativoTaboolaMGIDOutbrainRevcontentAdblade
Oct 202540.3%40.3%8.1%9.8%1.6%—
Nov 202540.3%40.3%8.1%9.8%1.6%—
Dec 202541.4%33.9%15.2%8.3%1.3%—
Jan 202641.5%27.7%22.7%6.8%1.3%—
Feb 202645%30.1%16.5%7.4%1.2%—
Mar 202639.9%32.7%17.9%8%1.6%—
Apr 202645.2%37%7.4%9%1.4%—
May 202645.2%37%9%7.4%1.4%—
Jun 202646%37.7%7.5%7.5%1.2%—
Jul 202645.3%37.1%9.1%7.4%1.2%—
Aug 202646.6%38.1%7.6%6.2%1.5%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nativo

    46.6%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Taboola

    38.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.MGID

    7.6%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Outbrain

    6.2%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  5. 5.Revcontent

    1.5%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.3 points.

  6. —.Adblade

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among native advertising platforms worldwide?

In August 2026, Nativo was the most searched among native advertising platforms worldwide, with an estimated 60.5K branded searches and 46.6% estimated Share of Search within this set. Taboola is in 2nd place, 8.5 percentage points behind at 38.1% Share of Search.

Global native advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nativo40.3% → 46.6%46.6%Aug 202639.9%Mar 20261st
Taboola40.3% → 38.1%40.3%Oct 202527.7%Jan 20262nd
MGID8.1% → 7.6%22.7%Jan 20267.4%Apr 20264th → 3rd
Outbrain9.8% → 6.2%9.8%Oct 20256.2%Aug 20263rd → 4th
Revcontent1.6% → 1.5%1.6%Oct 20251.2%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nativo’s estimated Share of Search among native advertising platforms worldwide increased from 40.3% to 46.6%.
  • Across the 11 months ending August 2026, Taboola’s estimated Share of Search among native advertising platforms worldwide decreased from 40.3% to 38.1%.
  • Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among native advertising platforms worldwide decreased from 9.8% to 6.2%.
  • Across the 11 months ending August 2026, Nativo’s estimated Share of Search among native advertising platforms worldwide peaked at 46.6% in August 2026 and was lowest at 39.9% in March 2026.
  • Across the 11 months ending August 2026, Taboola’s estimated Share of Search among native advertising platforms worldwide peaked at 40.3% in October 2025 and was lowest at 27.7% in January 2026.
  • Across the 11 months ending August 2026, MGID’s estimated Share of Search among native advertising platforms worldwide peaked at 22.7% in January 2026 and was lowest at 7.4% in April 2026.
  • Across the 11 months ending August 2026, MGID rose from 4th to 3rd among native advertising platforms worldwide.
  • Across the 11 months ending August 2026, Outbrain fell from 3rd to 4th among native advertising platforms worldwide.
  • Across the 11 months ending August 2026, Revcontent and Adblade held steady: their estimated Share of Search among native advertising platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for native advertising platforms worldwide in August 2026?

  1. In August 2026, Nativo gained estimated Share of Search among native advertising platforms worldwide, from 45.3% to 46.6%.

  2. In August 2026, Taboola gained estimated Share of Search among native advertising platforms worldwide, from 37.1% to 38.1%.

  3. In August 2026, MGID lost estimated Share of Search among native advertising platforms worldwide, from 9.1% to 7.6%.

  4. In August 2026, Outbrain lost estimated Share of Search among native advertising platforms worldwide, from 7.4% to 6.2%.

  5. Estimated monthly branded searches for Revcontent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

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