MGID vs Nativo:Which is more popular by branded search?
In August 2026, Nativo had more branded searches than MGID among native advertising platforms worldwide. Nativo was estimated to have 60.5K branded searches compared to MGID’s 9.9K, and held a 46.6% Share of Search versus MGID’s 7.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MGID or Nativo?
Compare the native advertising platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nativo, MGID. The figures are in the table below the chart.
View monthly share of search table
| Month | Nativo | Taboola | MGID | Outbrain | Revcontent | Adblade |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 40.3% | 8.1% | 9.8% | 1.6% | — |
| Nov 2025 | 40.3% | 40.3% | 8.1% | 9.8% | 1.6% | — |
| Dec 2025 | 41.4% | 33.9% | 15.2% | 8.3% | 1.3% | — |
| Jan 2026 | 41.5% | 27.7% | 22.7% | 6.8% | 1.3% | — |
| Feb 2026 | 45% | 30.1% | 16.5% | 7.4% | 1.2% | — |
| Mar 2026 | 39.9% | 32.7% | 17.9% | 8% | 1.6% | — |
| Apr 2026 | 45.2% | 37% | 7.4% | 9% | 1.4% | — |
| May 2026 | 45.2% | 37% | 9% | 7.4% | 1.4% | — |
| Jun 2026 | 46% | 37.7% | 7.5% | 7.5% | 1.2% | — |
| Jul 2026 | 45.3% | 37.1% | 9.1% | 7.4% | 1.2% | — |
| Aug 2026 | 46.6% | 38.1% | 7.6% | 6.2% | 1.5% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the MGID and Nativo comparison changed over the last 12 months?
3 findings
- Nativo was ahead of MGID in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MGID’s estimated Share of Search among native advertising platforms worldwide moved from 8.1% to 7.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Nativo’s estimated Share of Search among native advertising platforms worldwide moved from 40.3% to 46.6%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for native advertising platforms worldwide in August 2026?
2 changes
In August 2026, Nativo gained estimated Share of Search among native advertising platforms worldwide, from 45.3% to 46.6%.
In August 2026, MGID lost estimated Share of Search among native advertising platforms worldwide, from 9.1% to 7.6%.
How each brand is measured
Brandwave collects information about searches that people make online using MGID’s and Nativo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.