How popular isNativo in search?
In August 2026, there were an estimated 60.5K branded searches for Nativo worldwide which held steady over the last 11 months. Nativo holds 46.6% estimated Share of Search among native advertising platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nativo46.6%
Taboola38.1%- MGID7.6%
Outbrain6.2%- Revcontent1.5%
- Adblade—
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Where does Nativo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Native advertising platforms | 1st of 6 | 46.6% | Shown below |
| Content distribution platforms | 1st of 5 | 50.6% | Show ranking |
Which native advertising platforms compete with Nativo?
Share of Search by month for Nativo, Taboola, MGID, Outbrain. The figures are in the table below the chart.
View monthly share of search table
| Month | Nativo | Taboola | MGID | Outbrain | Revcontent | Adblade |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 40.3% | 8.1% | 9.8% | 1.6% | — |
| Nov 2025 | 40.3% | 40.3% | 8.1% | 9.8% | 1.6% | — |
| Dec 2025 | 41.4% | 33.9% | 15.2% | 8.3% | 1.3% | — |
| Jan 2026 | 41.5% | 27.7% | 22.7% | 6.8% | 1.3% | — |
| Feb 2026 | 45% | 30.1% | 16.5% | 7.4% | 1.2% | — |
| Mar 2026 | 39.9% | 32.7% | 17.9% | 8% | 1.6% | — |
| Apr 2026 | 45.2% | 37% | 7.4% | 9% | 1.4% | — |
| May 2026 | 45.2% | 37% | 9% | 7.4% | 1.4% | — |
| Jun 2026 | 46% | 37.7% | 7.5% | 7.5% | 1.2% | — |
| Jul 2026 | 45.3% | 37.1% | 9.1% | 7.4% | 1.2% | — |
| Aug 2026 | 46.6% | 38.1% | 7.6% | 6.2% | 1.5% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 60.5K | 0% | +1.3 points | |
| 2, held 2nd | 38.1% | 49.5K | 0% | +1.1 points | |
| 3, held 3rd | 7.6% | 9.9K | -18.2% | -1.4 points | |
| 4, held 4th | 6.2% | 8.1K | -18.2% | -1.2 points | |
| 5, held 5th | 1.5% | 1.9K | +18.8% | +0.3 points | |
| —, not measured this month | — | — | — | — |
1.
Nativo46.6%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Taboola38.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.MGID
7.6%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.
Outbrain6.2%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
1.5%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.3 points.
—.Adblade
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Nativo and its closest rivals
How has branded search demand for Nativo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nativo worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Nativo’s estimated Share of Search among native advertising platforms worldwide increased from 40.3% to 46.6%.
- Across the 11 months ending August 2026, Nativo’s estimated Share of Search among native advertising platforms worldwide peaked at 46.6% in August 2026 and was lowest at 39.9% in March 2026.
How did search popularity change for native advertising platforms worldwide in August 2026?
5 changes
In August 2026, Nativo gained estimated Share of Search among native advertising platforms worldwide, from 45.3% to 46.6%.
In August 2026, Taboola gained estimated Share of Search among native advertising platforms worldwide, from 37.1% to 38.1%.
In August 2026, MGID lost estimated Share of Search among native advertising platforms worldwide, from 9.1% to 7.6%.
In August 2026, Outbrain lost estimated Share of Search among native advertising platforms worldwide, from 7.4% to 6.2%.
Estimated monthly branded searches for Revcontent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How is Nativo measured?
Brandwave collects information about searches that people make online using Nativo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nativo
Do you work for Nativo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nativo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.