Content distribution platforms:Which brands are most popular in search?
In August 2026, Nativo was the most searched among content distribution platforms worldwide, with an estimated 60.5K branded searches and 50.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Nativo50.6%
Taboola41.4%
Outbrain6.8%
Sharethrough0.84%
Zemanta0.4%
Follow content distribution platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the networks that place sponsored content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nativo, Taboola, Outbrain. The figures are in the table below the chart.
View monthly share of search table
| Month | Nativo | Taboola | Outbrain | Sharethrough | Zemanta |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 43.6% | 10.7% | 1.2% | 0.94% |
| Nov 2025 | 43.7% | 43.7% | 10.7% | 0.94% | 0.94% |
| Dec 2025 | 48.5% | 39.7% | 9.7% | 1% | 1% |
| Jan 2026 | 53.5% | 35.8% | 8.8% | 0.94% | 0.94% |
| Feb 2026 | 53.7% | 35.9% | 8.8% | 0.94% | 0.73% |
| Mar 2026 | 48.6% | 39.8% | 9.7% | 1% | 0.8% |
| Apr 2026 | 48.7% | 39.8% | 9.7% | 1% | 0.71% |
| May 2026 | 49.7% | 40.7% | 8.1% | 0.82% | 0.59% |
| Jun 2026 | 49.8% | 40.7% | 8.1% | 0.72% | 0.59% |
| Jul 2026 | 49.8% | 40.8% | 8.2% | 0.73% | 0.49% |
| Aug 2026 | 50.6% | 41.4% | 6.8% | 0.84% | 0.4% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.6% | 60.5K | 0% | +0.7 points | |
| 2, held 2nd | 41.4% | 49.5K | 0% | +0.6 points | |
| 3, held 3rd | 6.8% | 8.1K | -18.2% | -1.4 points | |
| 4, held 4th | 0.84% | 1K | +13.6% | +0.1 points | |
| 5, held 5th | 0.4% | 480 | -18.6% | -0.1 points |
1.
Nativo50.6%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Taboola41.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Outbrain6.8%
Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
0.84%
Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.
5.
Zemanta0.4%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among content distribution platforms worldwide?
5 brands
In August 2026, Nativo was the most searched among content distribution platforms worldwide, with an estimated 60.5K branded searches and 50.6% estimated Share of Search within this set. Taboola is in 2nd place, 9.2 percentage points behind at 41.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Nativo | 43.6% → 50.6% | 53.7%Feb 2026 | 43.6%Oct 2025 | 1st |
| Taboola | 43.6% → 41.4% | 43.7%Nov 2025 | 35.8%Jan 2026 | 2nd |
| Outbrain | 10.7% → 6.8% | 10.7%Nov 2025 | 6.8%Aug 2026 | 3rd |
| Sharethrough | 1.2% → 0.84% | 1.2%Oct 2025 | 0.72%Jun 2026 | 4th |
| Zemanta | 0.94% → 0.4% | 1%Dec 2025 | 0.4%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Nativo’s estimated Share of Search among content distribution platforms worldwide increased from 43.6% to 50.6%.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among content distribution platforms worldwide decreased from 43.6% to 41.4%.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among content distribution platforms worldwide decreased from 10.7% to 6.8%.
- Across the 11 months ending August 2026, Zemanta’s estimated Share of Search among content distribution platforms worldwide decreased from 0.94% to 0.4%.
- Across the 11 months ending August 2026, Nativo’s estimated Share of Search among content distribution platforms worldwide peaked at 53.7% in February 2026 and was lowest at 43.6% in October 2025.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among content distribution platforms worldwide peaked at 43.7% in November 2025 and was lowest at 35.8% in January 2026.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among content distribution platforms worldwide peaked at 10.7% in November 2025 and was lowest at 6.8% in August 2026.
- Across the 11 months ending August 2026, Sharethrough held steady: its estimated Share of Search among content distribution platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for content distribution platforms worldwide in August 2026?
5 changes
In August 2026, Nativo gained estimated Share of Search among content distribution platforms worldwide, from 49.8% to 50.6%.
In August 2026, Taboola gained estimated Share of Search among content distribution platforms worldwide, from 40.8% to 41.4%.
In August 2026, Outbrain lost estimated Share of Search among content distribution platforms worldwide, from 8.2% to 6.8%.
Estimated monthly branded searches for Zemanta worldwide fell 63.1% over 11 measured months, from 1.3K to 480 in August 2026.
Estimated monthly branded searches for Sharethrough worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.