How popular isTaboola in search?
In August 2026, there were an estimated 49.5K branded searches for Taboola worldwide which is down 18.2% over the last 11 months. Taboola holds 41.4% estimated Share of Search among content distribution platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nativo50.6%
Taboola41.4%
Outbrain6.8%
Sharethrough0.84%
Zemanta0.4%
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Which content distribution platforms compete with Taboola?
Share of Search by month for Nativo, Taboola, Outbrain. The figures are in the table below the chart.
View monthly share of search table
| Month | Nativo | Taboola | Outbrain | Sharethrough | Zemanta |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 43.6% | 10.7% | 1.2% | 0.94% |
| Nov 2025 | 43.7% | 43.7% | 10.7% | 0.94% | 0.94% |
| Dec 2025 | 48.5% | 39.7% | 9.7% | 1% | 1% |
| Jan 2026 | 53.5% | 35.8% | 8.8% | 0.94% | 0.94% |
| Feb 2026 | 53.7% | 35.9% | 8.8% | 0.94% | 0.73% |
| Mar 2026 | 48.6% | 39.8% | 9.7% | 1% | 0.8% |
| Apr 2026 | 48.7% | 39.8% | 9.7% | 1% | 0.71% |
| May 2026 | 49.7% | 40.7% | 8.1% | 0.82% | 0.59% |
| Jun 2026 | 49.8% | 40.7% | 8.1% | 0.72% | 0.59% |
| Jul 2026 | 49.8% | 40.8% | 8.2% | 0.73% | 0.49% |
| Aug 2026 | 50.6% | 41.4% | 6.8% | 0.84% | 0.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.6% | 60.5K | 0% | +0.7 points | |
| 2, held 2nd | 41.4% | 49.5K | 0% | +0.6 points | |
| 3, held 3rd | 6.8% | 8.1K | -18.2% | -1.4 points | |
| 4, held 4th | 0.84% | 1K | +13.6% | +0.1 points | |
| 5, held 5th | 0.4% | 480 | -18.6% | -0.1 points |
1.
Nativo50.6%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Taboola41.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Outbrain6.8%
Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
0.84%
Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.
5.
Zemanta0.4%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.
Compare search popularity between Taboola and its closest rivals
How has branded search demand for Taboola changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Taboola worldwide fell from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among content distribution platforms worldwide decreased from 43.6% to 41.4%.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among content distribution platforms worldwide peaked at 43.7% in November 2025 and was lowest at 35.8% in January 2026.
How did search popularity change for content distribution platforms worldwide in August 2026?
5 changes
In August 2026, Nativo gained estimated Share of Search among content distribution platforms worldwide, from 49.8% to 50.6%.
In August 2026, Taboola gained estimated Share of Search among content distribution platforms worldwide, from 40.8% to 41.4%.
In August 2026, Outbrain lost estimated Share of Search among content distribution platforms worldwide, from 8.2% to 6.8%.
Estimated monthly branded searches for Zemanta worldwide fell 63.1% over 11 measured months, from 1.3K to 480 in August 2026.
Estimated monthly branded searches for Sharethrough worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Where does Taboola compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Native advertising platforms | 2nd of 6 | 38.1% | Show ranking |
| Content distribution platforms | 2nd of 5 | 41.4% | Shown above |
| Retargeting platforms | 1st of 6 | 43.1% | Show ranking |
How is Taboola measured?
Brandwave collects information about searches that people make online using Taboola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- taboola
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Is Taboola your brand?
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