Criteo vs Taboola:Which is more popular by branded search?
In August 2026, Taboola had more branded searches than Criteo among retargeting platforms worldwide. Taboola was estimated to have 49.5K branded searches compared to Criteo’s 41.4K, and held a 43.1% Share of Search versus Criteo’s 36.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Criteo or Taboola?
Compare the retargeting platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Taboola, Criteo. The figures are in the table below the chart.
View monthly share of search table
| Month | Taboola | Criteo | RTB House | Outbrain | AdRoll | Perfect Audience |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 38.6% | 7.6% | 9.3% | 6.4% | 0.11% |
| Nov 2025 | 41.9% | 35% | 6.9% | 10.3% | 5.8% | 0.15% |
| Dec 2025 | 42% | 35% | 6.9% | 10.3% | 5.8% | 0.12% |
| Jan 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.4% | 0.16% |
| Feb 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.5% | 0.13% |
| Mar 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.6% | 0.16% |
| Apr 2026 | 38.4% | 39.1% | 7.7% | 9.4% | 5.4% | 0.11% |
| May 2026 | 43.1% | 36% | 7.1% | 8.6% | 5.1% | 0.15% |
| Jun 2026 | 40% | 40.7% | 6.5% | 8% | 4.6% | 0.14% |
| Jul 2026 | 40% | 40.7% | 6.5% | 8% | 4.7% | 0.09% |
| Aug 2026 | 43.1% | 36.1% | 8.6% | 7.1% | 5% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Criteo and Taboola comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Taboola took it in November 2025, Criteo took it in January 2026, Taboola took it in May 2026, Criteo took it in June 2026, Taboola took it in August 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retargeting platforms worldwide moved from 38.6% to 36.1%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide moved from 38% to 43.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for retargeting platforms worldwide in August 2026?
2 changes
In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.
In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Criteo’s and Taboola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.