Brandwave

How popular isCriteo in search?

In August 2026, there were an estimated 41.4K branded searches for Criteo worldwide which is down 32.6% over the last 11 months. Criteo holds 80.1% estimated Share of Search among retail media management platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Criteo80.1%
  2. Pacvue11%
  3. Koddi8.6%
  4. Skai0.19%
  5. Quartile0.12%
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Which retail media management platforms compete with Criteo?

Criteo against retail media management platforms worldwide, by month

Share of Search by month for Criteo, Pacvue, Koddi. The figures are in the table below the chart.

View monthly share of search table
MonthCriteoPacvueKoddiSkaiQuartile
Oct 202583.1%9.3%7.4%0.19%0.09%
Nov 202581.2%11.3%7.2%0.23%0.11%
Dec 202579.9%11.1%8.6%0.21%0.16%
Jan 202681.7%9.2%8.8%0.23%0.08%
Feb 202681.6%9.2%8.8%0.31%0.16%
Mar 202679.3%13.2%7%0.25%0.19%
Apr 202681.3%11.2%7.2%0.26%0.11%
May 202680%11%8.6%0.35%0.12%
Jun 202681.4%11.1%7.2%0.21%0.11%
Jul 202683.1%9.3%7.3%0.15%0.13%
Aug 202680.1%11%8.6%0.19%0.12%
Sep 2026—————

  1. 1.Criteo

    80.1%

    held 1st · 41.4K estimated branded searches · -17.8% vs prior month · -2.9 points

  2. 2.Pacvue

    11%

    held 2nd · 5.7K estimated branded searches · 0% vs prior month · +1.6 points

  3. 3.Koddi

    8.6%

    held 3rd · 4.4K estimated branded searches · 0% vs prior month · +1.3 points

  4. 4.Skai

    0.19%

    held 4th · 100 estimated branded searches · +11.1% vs prior month · 0 points

  5. 5.Quartile

    0.12%

    held 5th · 60 estimated branded searches · -25% vs prior month · 0 points

Compare search popularity between Criteo and its closest rivals

How has branded search demand for Criteo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Criteo worldwide fell from 61.5K to 41.4K.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide decreased from 83.1% to 80.1%.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide peaked at 83.1% in July 2026 and was lowest at 79.3% in March 2026.

How did search popularity change for retail media management platforms worldwide in August 2026?

  1. In August 2026, Pacvue gained estimated Share of Search among retail media management platforms worldwide, from 9.3% to 11%.

  2. In August 2026, Koddi gained estimated Share of Search among retail media management platforms worldwide, from 7.3% to 8.6%.

  3. In August 2026, Criteo lost estimated Share of Search among retail media management platforms worldwide, from 83.1% to 80.1%.

  4. Estimated monthly branded searches for Skai worldwide fell 28.6% over 11 measured months, from 140 to 100 in August 2026.

  5. Estimated monthly branded searches for Quartile worldwide fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

How is Criteo measured?

Brandwave collects information about searches that people make online using Criteo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • criteo
  • criteo retail media
  • criteo.com

Do you work for Criteo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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