Brandwave

How popular isCriteo in search?

In August 2026, there were an estimated 41.4K branded searches for Criteo worldwide which is down 32.6% over the last 11 months. Criteo holds 86.8% estimated Share of Search among marketplace advertising platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Criteo86.8%
  2. Koddi9.3%
  3. Moloco2.7%
  4. CitrusAd1%
  5. PromoteIQ0.19%
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Which marketplace advertising platforms compete with Criteo?

Criteo against marketplace advertising platforms worldwide, by month

Share of Search by month for Criteo, Koddi, Moloco. The figures are in the table below the chart.

View monthly share of search table
MonthCriteoKoddiMolocoCitrusAdPromoteIQ
Oct 202586.4%7.7%2.2%3.4%0.3%
Nov 202587%7.7%2.2%2.8%0.29%
Dec 202586.1%9.3%2.7%1.5%0.36%
Jan 202685.6%9.2%2.7%2.2%0.29%
Feb 202686.9%9.4%2.2%1.2%0.24%
Mar 202688%7.8%2.8%1.3%0.24%
Apr 202688.2%7.8%2.8%1%0.19%
May 202686%9.2%3.3%1.2%0.23%
Jun 202688.2%7.8%2.8%1%0.19%
Jul 202688.9%7.8%2.3%0.85%0.12%
Aug 202686.8%9.3%2.7%1%0.19%
Sep 2026—————

  1. 1.Criteo

    86.8%

    Held 1st. 41.4K estimated branded searches, -17.8% vs prior month. Share -2.1 points.

  2. 2.Koddi

    9.3%

    Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Moloco

    2.7%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.CitrusAd

    1%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.PromoteIQ

    0.19%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.

Compare search popularity between Criteo and its closest rivals

How has branded search demand for Criteo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Criteo worldwide fell from 61.5K to 41.4K.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among marketplace advertising platforms worldwide peaked at 88.9% in July 2026 and was lowest at 85.6% in January 2026.

How did search popularity change for marketplace advertising platforms worldwide in August 2026?

  1. In August 2026, Koddi gained estimated Share of Search among marketplace advertising platforms worldwide, from 7.8% to 9.3%.

  2. In August 2026, Criteo lost estimated Share of Search among marketplace advertising platforms worldwide, from 88.9% to 86.8%.

  3. Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026.

  4. Estimated monthly branded searches for PromoteIQ worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026.

  5. Estimated monthly branded searches for Moloco worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Criteo compete?

Criteo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Display advertising platforms2nd of 524.5%Show ranking
Programmatic advertising platforms2nd of 630.4%Show ranking
Retail media networks2nd of 531.3%Show ranking
Retargeting platforms2nd of 636.1%Show ranking
Retail media management platforms1st of 580.1%Show ranking
Marketplace advertising platforms1st of 586.8%Shown above

How is Criteo measured?

Brandwave collects information about searches that people make online using Criteo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • criteo
  • criteo retail media
  • criteo.com

Do you work for Criteo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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