Criteo vs Perfect Audience:Which is more popular by branded search?
In August 2026, Criteo had more branded searches than Perfect Audience among retargeting platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Perfect Audience’s 140, and held a 36.1% Share of Search versus Perfect Audience’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Criteo or Perfect Audience?
Compare the retargeting platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Criteo, Perfect Audience. The figures are in the table below the chart.
View monthly share of search table
| Month | Taboola | Criteo | RTB House | Outbrain | AdRoll | Perfect Audience |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 38.6% | 7.6% | 9.3% | 6.4% | 0.11% |
| Nov 2025 | 41.9% | 35% | 6.9% | 10.3% | 5.8% | 0.15% |
| Dec 2025 | 42% | 35% | 6.9% | 10.3% | 5.8% | 0.12% |
| Jan 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.4% | 0.16% |
| Feb 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.5% | 0.13% |
| Mar 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.6% | 0.16% |
| Apr 2026 | 38.4% | 39.1% | 7.7% | 9.4% | 5.4% | 0.11% |
| May 2026 | 43.1% | 36% | 7.1% | 8.6% | 5.1% | 0.15% |
| Jun 2026 | 40% | 40.7% | 6.5% | 8% | 4.6% | 0.14% |
| Jul 2026 | 40% | 40.7% | 6.5% | 8% | 4.7% | 0.09% |
| Aug 2026 | 43.1% | 36.1% | 8.6% | 7.1% | 5% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Criteo and Perfect Audience comparison changed over the last 12 months?
3 findings
- Criteo was ahead of Perfect Audience in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retargeting platforms worldwide moved from 38.6% to 36.1%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Perfect Audience’s estimated Share of Search among retargeting platforms worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for retargeting platforms worldwide in August 2026?
3 changes
In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.
In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.
Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Criteo’s and Perfect Audience’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Criteo
3 branded search terms
- criteo
- criteo retail media
- criteo.com
Perfect Audience
1 branded search term
- perfect audience
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.